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Title:  Territory Consumer Lead

Job ID:  79104
Country:  Philippines
City:  Whole Philippines
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Whole Philippines, 00, PH, 0000


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more:


This position will remain open until filled.

Department: Marketing

Location: Across the Philippines
Reporting to: Field Marketing Zone Manager

Role: Permanent




  • The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer-Centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information, and collaborating with the Field Sales, they will develop the necessary short and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's., growth inclusive.
  • This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaigns and/or programs, that are part of the overall regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the overall objective is Consumer Acquisition and Retention in the assigned territory.
  • This role will also be tasked to do the following:
    • External (Nielsen) and Internal (Sales Data) Data Analysis
    • Conquer tools champion
    • Competitive Analysis
    • Budget Monitoring
    • Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews, and other tasks that may be assigned from time to time that is related to the role.





    • Review and understand all relevant information within the assigned territories through data understanding, competitive review, fieldwork, and insight in order to identify challenges and opportunities, and develop appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.

    • Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to activate planned campaigns/programs (Coordination with M&S stakeholders, Third Party Agencies, GIP, Suppliers, TME encoding, testing, and production).

    • Ensure campaign clarity amongst front-liners (TSR/TER).

    • Develop campaign/program mechanics, spiel, and lead in a briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.
    • Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories. Key representative of Field Marketing in overseeing all activities in the assigned territories which will cover but are not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling, and consumer brand activations.
      Manage and deliver an optimal full-year consumer acquisition campaigns/programs calendar in the assigned territories.
    • Drive performance management & investment optimization.
    • Drive program resources planning and deployment.
    • Perform regular surveys on campaign/program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, which includes immediate escalation.
    • Review performance VS objectives and not limited to in terms of volume, store participation, implementation guidelines, competitive response, ease in implementation, and effective campaign spend. This includes overseeing, monitoring, measuring execution success, and program post-evaluation.
    • New opportunities and New Product Launch: Support Brand and Field Marketing on New Product Launches in building robust bottom-up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirements, and pricing compliance for the assigned territories.
    • Develop consumer campaign in driving New opportunities to enable brand range selling in pre-identified opportunity territories/barangays.
    • Route to Consumer: Provide cross-functional support in understanding and developing an efficient route to consumers to better deliver high-impact campaigns and brand reach.
    • Be the custodian of Territory toolkit buildup.
    • Responsible for assigned field marketing budget management and proper to the optimal deployment of program tools and materials. Establish strict management, control, and compliance for program enablers such as:
      • Territories FM budget
      • Free goods requirement and allocation
      • Merchandising materials (POSM inclusive) with the right quantity requirement
      • Premium items with optimal cost and the right quantity requirement
      • Physical counting of free goods/premiums / POSM (depot and vehicles)
    • Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned territory.




  • Bachelor's Degree graduate, preferably in a Marketing / Business / Communications - related courses
  • At least 2-3 years of experience in Sales, Trade/Channel Marketing, Consumer Engagement, or Marketing that includes ground Field Sales experience preferably from an FMCG company.
  • Good communication skills - Oral and Written (English, Filipino)
  • Data Gathering, Insights and Analysis
  • Trade & Channel Development Strategy & Plan Formulation
  • Problem-Solving
  • Project Management and Monitoring with an understanding of sales operation and in-trade execution
  • Presentation Skills
  • Evaluation
  • Budget Management
  • Adept with MS Office (Word, Excel & PowerPoint)
  • Strong leadership skills
  • Strong understanding of program/campaign execution of control & compliance
  • High sense of ownership, accountability, and entrepreneurial skills
  • Good understanding of digital tools
  • Outspoken/ability to generate and share ideas
  • Adaptable, flexible, and open to change
  • Ability to analyze a business situations and propose actionable solutions focusing on consumer acquisition



  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.




Thank you very much for applying! We will make sure that you will receive a reply within the next 2 weeks.


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