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Title:  Digital Marketing & Portfolio Manager

Job ID:  58093
Country:  USA
City:  Teaneck
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced
Location: 

Teaneck, NJ, US, 07666

 

We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

 

Position Purpose

Lead Omni-Channel Consumer Activation Initiatives
The Digital Marketing & Portfolio Manager is in charge of planning, developing, implementing and managing omni-channel consumer activation initiatives in collaboration with the JTI USA and global teams in line with brand priorities and business objectives. 

 

Drive B2B and Business Digitalization
Responsible for leading continuous development of B2B Evolve (Connexus) trade engagement platform by engaging the sales and trade marketing team and driving DTC online ordering project from a business lead perspective in collaboration with trade marketing, IT and global teams. 

 

Establish the Marketing Mix
Develops brand strategies and establishes portfolio plans in line with brand priorities involving packaging, communications, verbalization and pricing; engage key stakeholders to drive execution across all touchpoints

 

Insights & Analytics
Strong analytical skills; able to connect with a wide array of data across retail (Nielsen, MSA), digital (GA) standards.

Qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies.

Establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials. 

 

Position is located in Teaneck, NJ

 

Main Areas of Responsibility 

  • Lead B2B digital strategy and drive digitalizationa agenda in line with JTI USA business goals.
  • Manage day to day operations of the trade platform Evolve/Connexus. Responsible for content development, retention, engagement
  • Work with key stakeholders to develop new creative assets for the website and mailers.
  • Drive DTC online ordering project from a business technical lead perspective in alignment with local and global stakeholders
  • In charge of planning, developing, implementing and managing omni-channel consumer activation initiatives.
  • Responsible for working within JTI USA and brand objectives involving portfolio developments.
  • Structuring communication plans for retail and digital across available touchpoints; aligning and engaging JTI USA and global teams   
  • Manage day-to-day relationship with DBU across all relevant brand initiatives.
  • Partner with cross-functional teams, including product development, branding marketing, customer service, legal, corporate affairs and IT
  • Develop brand strategies and establish portfolio plans in line with brand priorities involving packaging, communications, verbalization and pricing; engage key stakeholders to drive execution across all touchpoints
  • Connect with a wide array of data across retail (Nielsen, MSA), digital (GA)
  • Working with qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies
  • Establish business cases, build go-to-market strategies and engage Strategic Insights and Finance teams on establishing volume forecasts and financials 
  • Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent
  • Manage various tasks and projects as they arise and upon manager’s request            

  

         

Minimum Qualifications

  • Bachelor’s degree required in Business or related field
  • 4-7 years of experience in consumer and trade marketing. Experience across both, retail and digital marketing preferred

 

 

Benefits and Perks 
Enjoy a competitive salary commensurate with the experience and responsibility requirements.
Excellent employee environment with a competitive benefits package including:

  • Hybrid Working Schedule 
  • Annual Performance Based Bonus  
  • Annual Merit Increase  
  • Healthcare  
  • Dental + Vision
  • Voluntary benefits
  • Paid Time Off  
  • Paid family leave benefit
  • 401k Plan + Company Contributions  
  • Life Insurance  
  • Disability 
  • Tuition Assistance

 

 

“JTI offers equal employment opportunity and will not discriminate on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors

                                 
                                                

 


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