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Title:  Territory Consumer Lead - Tagum

Job ID:  92568
Country:  Philippines
City:  Tagum City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Tagum City, PH, 00000


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more:


This position will remain open until filled.




  • The Territory Consumer Lead (TCL) is under the Marketing function and is responisble for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer Centric approach mindest. Based on their assesment of the challenges and opportunities in the assigned territory, making use of available information, collaboration with the Field Sales, they will develop the necessary short and long term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's., growth inclusive.
  • This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaigns and/or programs, that are part of the over-all regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the overall objective is Consumer Acquisition and Retention in the assigned territory.
    This role will also be tasked to do the following:
    - External (Nielsen) and Internal (Sales Data) Data Analysis
    - Conquer tools champion
    - Competitive Analysis
    - Budget Monitoring
    - Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews and other tasks that may be assigned from time to time that are related to the role.



Integrated Marketing Support:

  • Develops and executes marketing campaigns, ensuring that they are aligned with brand values, brand identity, tone of voice, and campaign messaging. Collaborates with other functions to ensure that campaigns are brought to life and communicated consistently across different channels through digital content, merchandising materials, or events, to name a few. Delivers on brand awareness communication objectives.           

Campaign Material Production:

  • Produces offline and online materials that deliver consistent campaign messaging, but optimized based on channel/platform and phase of the consumer journey. Manages agencies and suppliers to ensure quality of output, timeliness of delivery, and compliance with Legal and other internal guidelines. 

Stakeholder Management & Coordination:

  • Coordinate with cross-functional teams to deliver internal stakeholder requirements, and gain support and resources for executing marketing campaigns. Collaborate with external partners, such as agencies, to ensure timeliness in meeting milestones and deliverables that translate into tangible results.

People management (if applicable)

  • Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent

Other (if applicable)

  • Manage various tasks and projects as they arise and upon manager’s request.



  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses

  • At least 2-3 years experience in Sales,Trade/Channel Marketing, Consumer Engagment or Marketing that includes on ground Field Sales experience preferably from an FMCG company.

  • Functional Skills:

    • Data Gathering, Insighting and Analysis

    • Trade & Channel Development Strategy & Plan Formulation

    • Problem Solving

    • Project Management and Monitoring with understanding of sales operation and in-trade execution

    • Presentation Skills; Evaluation

    • Budget Management

    • Adept with MS Office (Word, Excel & Powerpoint)

    • Strong leadership skills

    • Strong understanding of program / campaign execution of control & compliance

    • High sense of ownership, accountability and entrepreneural skills

    • Good understanding of digital tools

    • Outspoken/ability to generate and share ideas

    • Adaptable, flexible and open to change

    • Ability to analyze business situation and propose actionable solutions focusing on consumer acquisition


Thank you very much for applying! We will make sure that you receive feedback within two weeks after the application deadline. 


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