Title:  Consumer Engagement Specialist

We’re JTI, Japan Tobacco International, and we believe in freedom. 

 
We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Position Purpose

The Consumer Engagement Agile Operations Specialist position has been created to support the creation, development and continuous improvement of 1-2-1 consumer engagement methodologies and techniques to successfully drive consumers along the consumer journey in line with Brand guidelines, priorities and plans.

As part of the CE Agile Team, the incumbent will bring speed, consumer-centric thinking to support the bottom up approach in planning, forecasting and execution efforts via provision of guidelines, content and the necessary toolkits and analytical support to field-based Field Marketing team members.

They take the lead in translating, planning and activating 1-2-1 programs via the top down approach based on strong and holistic understanding of brand priorities, consumers and touchpoints/channels to help drive consumer acquisition, trial and consideration and build/elevate brand equity.

The position will also involve close collaboration with various functions i.e., Brand Team, Digital Team, PPO, Legal, Sales and the on-ground Field Marketing team to ensure that all consumer engagement-related initiatives are within the bounds of the respective campaigns and based on relevant consumer insights to help regions achieve their targets while providing a talk-worthy consumer engagement experience.

They will also manage third party agencies to ensure timely, efficient and effective execution of all programs.

Main Areas of Responsibility

• Translates and executes key 1-2-1 strategies and plans ensuring that activities remain faithful to brand equity, global mandatories/toolkits and marketing objectives. Use working knowledge on relevant channel dynamics and consumer engagement principles to further increase the impact and effectiveness of all engagement initiatives that cohesively integrate with the total brand plans while staying relevant and impactful to territories during execution.
• Provide full 1-2-1 consumer engagement support to In-Field teams in terms of BA deployment, uniforms, activation materials and premium items ensuring efficient and consistent execution while being compliant to brand guidelines and mandatories.
• Work in close collaboration with Brand, Digital, Legal, PPO, Trade Engagement and In-Field Marketing Teams in establishing a structure that will align and prioritize brand strategies while being compliant to global brand guidelines and mandatories to further solidify providing support to achieve the territories' goals and objectives.
• Provide third party activation agencies with clear, strategic, actionable, value-adding feedback and directions/training in order to assist them in developing brand activation ideas/proposals.
• Challenges partner agencies to drive innovation and develop best-in-class output through strategic discussions.
• Manages provided A&P budget according to priorities and business targets. Determines the proper allocation of funds of the assigned project across brand and territory initiatives/requirements to achieve objectives in the most cost-efficient manner.

Knowledge, Skills, Experience Required

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications or any related course
• At least 2 years’ experience in Marketing, Trade/Channel Marketing, Consumer Engagement, Events, Brand Activation preferably with solid background from an FMCG company.
• Good communication skills - Oral and Written (English, Filipino)
• Project Management – Prioritizing projects ensuring that each program's objectives are met, within budget and executed based on agreed timeline. This person must be willing to take calculated risks, make assessment and recommend solutions to problems arising from program/s.
• Data Analysis – Ensure that all necessary data collected from 1-2-1 programs are assimilated to establish patterns, draw conclusions and find solutions that can further enhance ongoing/future programs and help boost company's performance.
• Consumer Profiling and Insights – Knows how to synthesize multiple sources of consumer and market data to obtain a clear picture of the brand's target market to guide/improve consumer engagement activities.
• Consumer Engagement Excellence – Coming from the final approved brand idea, able to apply and amplify the big idea across relevant touchpoints that remain faithful to brand equity, global mandatories/toolkits and marketing objectives. Use working knowledge on all relevant channels dynamics and consumer engagement principles to further increase the impact and effectiveness of all engagement initiatives that cohesively integrate with the total brand plan.
• Presentation Skills – High self confidence in presenting to a large crowd, higher management while ensuring that the message is delivered across clearly and effectively.
• Budget Management – Takes full responsibility in managing the entire channel or program budget ensuring that money is spent efficiently.
• Proficient with MS Office (Word, Excel & Powerpoint)
• Cross functional collaboration