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Title:  Brand Manager (Reduced-Risk Product)

Job ID:  85102
Country:  Philippines
City:  Taguig City
Professional area:  Reduced Risk Product
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 0000


We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:

This job advertisement will remain open until filled

Local applicants are welcome.

Department: Reduced-Risk Product (Marketing)

Location: Taguig City (Hybrid Work Set Up)
Reporting to: RRP Brand and Portfolio Manager

Role: Permanent




  • The purpose of this position is to drive the Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category.
  • The candidate will be responsible for managing and building the RRP brands by identifying and introducing to the market the relevant consumer propositions that will result in long-term sustainable growth.  This requires close coordination across various functional teams to ensure that brand strategies and plans are developed and executed accordingly.



  • Champions the RRP brands by building and implementing consumer-centric propositions to enable sustained commercial success at launch and ongoing growth. This includes target consumer definition, brand positioning, pricing, launch planning, geo planning, new product development, and product pipelining / innovations.

  • Initiates and oversees the adaptation of global brand assets to the local scene based on a keen understanding of local consumer, market, and retail dynamics. This includes packaging and brand positioning localization to the consumer-relevant brand stories.

  • Monitors and reports launch and post-launch performance, KPI tracking, learn and course-correct strategies and plans.

  • Aligns the brand strategy across the organization through a pragmatic combination of long-term vision and achievement of day-to-day goals.  And ensures that all activities are aligned with the brand's essence and vision.



  • Bachelor's Degree in Marketing / Economics / Business Admin / Management Engineering
  • At least 5+ years of experience acquired in JTI and/or in a previous company (preferably in Tobacco / FMCG / Consumer Electronics) in Marketing. With a proven track record in building and growing brands.
  • English - Advanced written and oral
  • Functional Skills
    • Strong business acumen with a start-up mindset
    • Strong experience in brand management & strategy, new product development, commercial competencies, and in-market experience
    • Strong analytical skills and comfortable navigating around numbers combined with the ability to make sound business recommendations
    • Solid communicator (able to succinctly articulate thoughts and ideas) coupled with strong interpersonal skills allowing him/her to collaborate with a wide variety of stakeholders
    • Proven ability in managing and working with cross-functional teams
    • Must have excellent project management skills and well-organized
    • Thinks outside the box and is unafraid to challenge the status quo
    • Passionate about understanding consumer motivations and building brands
    • Self-starter, resourceful and result-oriented



  • Work in our Taguig office
  • Be covered with medical insurance and HMO upon hiring, with HMO-dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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