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Title:  RRP DotCom and E-Commerce Manager

Job ID:  51102
Country:  Philippines
City:  Taguig City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 1634



We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more: jti.com)

Please apply till May 19, 2021, COB

Local applicants are welcome.

Department: Marketing and Sales

Location: Taguig City, Philippines
Reporting to: RRP Digital Marketing Brand Manager
Role: Permanent




The purpose of this position is to support the digital marketing function for Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category, particularly by managing RRP-owned digital assets.


The incumbent will be responsible for rolling out and maintaining key assets under the RRP digital ecosystem: website, mobile app, and online store. The RRP website and mobile app will be a key communication channel to educate, build our database, and convert website visitors into online purchasers. The role is also responsible for optimizing these assets for localization, user experience, traffic, and online sales.


Collaboration with other teams will be required to optimize the RRP digital assets (CEM, M&S Digital, JTI and market IT, Sales)



  • Digital Ecosystem Management

    • Help develop RRP Digital Ecosystem - brand website, mobile app, e-commerce in coordination with internal IT teams (HQ and local) as well as external suppliers.

    • Liaise with HQ and local teams to launch and maintain RRP digital assets, and ensuring all systems are integrated - data collection, online transactions, one-to-one digital communication (e-mail blasts, push notifications, etc). Ensure maintenance of all assets by continuous optimization for maximum traffic, enhanced user experience, and conversion to sales.

  • E-Commerce Management

    • Experience in establishing E-commerce channels, both owned and third-party (shop-in-shop). For Shop-in-Shop, experience in coordinating with platforms to enhance own SIS through proper search tagging, generating UTM codes for tracking, and generating relevant reports. For owned, experience installing transaction capabilities within own websites, including but not limited to sourcing and implementing payment gateways, data gathering for retargeting, adding other functions as needed (age verification, geo-targeting, etc) to maximize E-Commerce both as a Digital marketing channel as Digital sales channel

  • Stakeholder & Agency Management

    • Experience in sourcing and managing technical vendors or agencies, as well as internal IT teams in ensuring timeliness in meeting milestones and deliverables. Be able to quality check the team's output and continuously optimize for end-user experience and performance.



  • Graduate degree or equivalent vocational training in Computer Science/Programming or Digital
  • 5+ years of combined proven work experience as Web or IT Project Manager and/or E-Commerce Specialist
  • Excellent English verbal and written communication skills
  • Website or IT project management
  • Working knowledge of website programming
  • Search engine optimization
  • E-Commerce setup (standalone and shop-in-shop)
  • Working knowledge of ad technologies and data management platforms
  • Have proven ability to manage complex projects and market requirements
  • Performance and analytical mindset (metrics, KPIs, and measurement frameworks)
  • Have proven ability to work within a technical environment (translating and aligning the business to technical requirements)
  • Have excellent communications skills: written and verbal



  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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