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Title:  Content and PR Associate 1

Job ID:  84983
Country:  Philippines
City:  Taguig City
Professional area:  Reduced Risk Product
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 1634



We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:

Please apply till November 30, 2022, COB

Local applicants are welcome.

Department: Reduced Risk Products - Marketing

Location: Taguig City, Philippines

Reporting to: RRP Digital Marketing Brand Manager

Role: Permanent



  • The purpose of this position is to support the Marketing Communications & PR Team to launch JTI Philippines in the emerging RRP category and JTIP's trade initiatives, ushering the consumer or customer throughout the full journey, from driving awareness, education, and to engagement that leads to conversion. The role acts as brand champion to non-product driven trade initiatives, establishing a clear brand identity to these cross-functional initiatives that help increase brand awareness and foster brand loyalty.
  • The role is responsible for delivery across RRP and Trade audiences in this area:
    • PR & Events
    • Comms, messaging and content calendar preparation & maintenance
    • Content development for PR initiatives and events
    • Event and media management in cooperation with CA&C
    • Other engagement strategies, both online and on-ground



  • PR Management: Create awareness for the RRP category and relevant JTI products via traditional and digital channels (internal and external) by executing initiatives that result in higher awareness and understanding of the category and its products, increased search volume and in turn, more organic website traffic leading to RRP's digital assets (website, database signups, online communities, etc). Tasks include, but are not limited to, coordination with Corporate Affairs to engage the media, aligning with Legal to ensure compliance of initiatives, article seeding to tradition media and digital publishers, influencer management, etc.
  • Digital Content Production: Create content aligned with the RRP SEO and RRP Social Media Engagement strategies. Ensure content calendars are followed to drive always-on relevance and awareness of the RRP category in the digital space, both internal and external. Ensure that content calendar is aligned with RRP category's communication objectives as well as schedule of trade programs to ensure always-on push
  • Stakeholder & Coordination: Experience in coordinating with cross-functional teams and external partners, such as agencies, to ensure timeliness in meeting milestones and deliverables that translates into tangible results.



  • Graduate degree or equivalent vocational training in Communication Arts, Marketing, Journalism, Creative Writing, etc
  • 2-3 years of combined proven work experience as PR associate, marketing communications assistant, or content writer, primarily in the Digital space
  • Functional Skills:
    • PR
    • PR Writing for both digital and traditional media
    • Content writing for various platforms (website, SEO-friendly, social media, etc.)
    • Can source and engage one-on-one with digital communities and digital advocates
    • Online Community building
    • Digital activations
    • Maximizing existing relationships with media partners/content creators/influencers
    • Agency management
    • Social listening and social media analytics
    • Have excellent communications skills: written and verbal, both English and Filipino



  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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