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Title:  Brand Activation Specialist

Job ID:  86965
Country:  Philippines
City:  Taguig
Professional area:  Reduced Risk Product
Contract type:  Permanent
Professional level:  Experienced

Taguig, 00, PH, 0000



We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:


This position will remain open until filled.

Local applicants are welcome.

Department: Marketing - Reduced-Risk Products

Location: Taguig
Reporting to: RRP Omnichannel CEM Manager
Role: Permanent



  • Be part of the pioneer team to support JTI in the emerging RRP category. The purpose of this position is to support the Omnichannel and Consumer Experience Team in implementing the RRP consumer experience programs to successfully drive consumers along the consumer journey (Acquisition to Loyalty) into the JTI RRP Brands. The incumbent will be responsible for managing the content and key engagement activities for strategic omnichannel touchpoints. Support the consumer experience team to optimize the RRP consumer journey to increase customer lifetime value (CLV), acquired data, and long-term business goals. Collaborations with other teams will be required to recommend the optimal RRP consumer experience strategy and deployment (Strategic Insights, Marketing & Sales, Digital, Other Functions).



  • Consumer Experience Management

    • Work as a CEM specialist supporting the RRP Omnichannel CEM Manager.

    • Manage and deploy key CEM programs to ensure acquisition & retention of new consumers applying SMART objectives to ensure short & long-term objectives.

  • Direct-to-Consumer Engagement Management (1-2-1 Consumer Engagement & Ambassadors)

    • Experienced in managing and implementing 1-2-1 consumer engagement roll-out, particularly Ambassadors or Product Specialists, to successfully drive trial & conversion into JTI Brands. This involves training of 1-2-1 resources, deployment and cycle-planning of ambassadors, and the development of all consumer-facing engagement material.  

    • Strong performance management attitude and collaboration with and able to proactively provide feedback to RRP and collaborative teams.

  • Loyalty Program Management

    • Drive and optimize loyalty programs to build consumer retention and re-purchase, including lifecycle engagement, personalized triggers, reviews, and campaigns across channels.

    • Ensure a seamless experience across life stages and channels.

    • Maintain JTI consumer database to ensure data integrity and accuracy across all systems.

  • Lifecycle Management (Consumer Lifetime Value)

    • Work closely with the Omnichannel and Consumer Experience teams to ensure the 360 consumer journey is simple and integrated across channels.

    • Manage key retention programs and ensure proper alignment with relevant stakeholders on our long-term strategies.

  • Stakeholder & Agency Management:

    • Experience in managing & collaborating with internal and external stakeholders.  

    • Be able to select/source, train, and manage 3rd party agencies and service providers (local or regional) to ensure the achievement of CEM program KPIs & lead to the RRP business goals.

    • A key resource in anything CEM and able to proactively educate the wider department in the area of Consumer Experience.



  • Graduate degree or equivalent vocational training in Marketing / Business / Digital / Media & Communications
  • At least 3 to 5 years of combined proven work experience in Marketing / Consumer Experience and Engagement Programs / CRM & Loyalty Programs / Digital
  • Experience in managing integrated marketing campaigns, acquisition/retention programs via omnichannel touchpoints with proven results
  • Manage deployment of Direct-To-Consumer (DTC) / 1-2-1 personnel and programs including product training and reporting
  • Plan & conduct A/B testing on programs to fine-tune process/workflows, mechanics, and messaging to improve performance and consumer retention
  • Strong experience in creating content, messaging, and product position translating them into effective and impactful engagement
  • Experience working on new channels and agile environments
  • Working knowledge of digital apps/ platforms to support acquisition programs - standalone or thru deployed DTC personnel
  • Have proven ability to manage complex projects and requirements
  • Able to work with multiple agencies to deliver campaigns
  • Performance and analytical mindset (metrics, KPIs, and measurement frameworks)
  • Have proven ability to work within a fast-paced and highly technical environment
  • Experience working with regional and in-market cross-functional teams notably with IT teams to successfully roll out platforms/programs



  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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