RMC Brand Specialist

Duty Post: Manila (HQ)
Work Arrangement: Hybrid
Department: Marketing
Reporting to: Portfolio, Pricing & Communications Manager 

RMC Brand Specialist

The RMC Brand Specialist drives the execution of digital marketing initiatives and consumer engagement programs for RMC brands. This role is responsible for managing digital campaigns, branded platforms, content development, and rewards programs to support brand growth and commercial objectives. Working closely with Brand, Digital, Field Marketing, and agency partners, the role ensures seamless execution of digital activities and an engaging omnichannel consumer experience. 

As an RMC Brand Specialist, you will:

• Develop and optimize content, campaigns, and consumer journeys across branded digital platforms.
• Lead the implementation of digital initiatives, including website updates, new features, campaign launches, and rewards catalog refreshes.
• Manage content calendars and coordinate with creative and digital agencies to deliver programs on time and in line with brand objectives.
• Drive integration between online and on-ground marketing initiatives to create a seamless consumer experience.
• Oversee rewards programs, code generation processes, prize fulfillment, and consumer issue resolution.
• Monitor digital platform performance and competitor activities, providing recommendations to improve consumer engagement and campaign effectiveness.
• Collaborate with cross-functional teams including Brand, Field Marketing, Digital, Legal, suppliers, and external agencies to ensure flawless execution of marketing initiatives. 

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• At least 1–3 years of experience in Brand Management, Marketing, or Digital Marketing.
• Experience managing digital campaigns, content development, or consumer engagement programs is an advantage.
• Strong project management and stakeholder management skills, with the ability to work across multiple teams and agencies.
• Good communication and presentation skills in both English and Filipino.
• Consumer-centric mindset with strong attention to detail and execution excellence.
• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.

What to Expect?

• At JTI, you'll help bring brand campaigns to life across digital channels, shaping how consumers engage with our brands through innovative and impactful experiences.
• You'll work in a highly collaborative environment, partnering with cross-functional teams and external agencies to deliver digital initiatives that drive both consumer engagement and business growth.
• This role offers exposure to digital marketing, brand activation, consumer promotions, and omnichannel marketing within a global organization, providing strong opportunities for professional growth and development.