RMC Brand Operations Manager, Winston

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Reporting to: RMC Category Manager

Duty Post: Head office, BGC, Taguig

TA POC: Jojo Robines, Talent Attraction Expert

RMC Brand Operations Manager - Winston

As co-brand steward, the incumbent is responsible for the development and management of the brand in the market, with primary focus on specific areas/channels (ex. Stronghold regions) or segments (ex. Flavor or Price) by developing sustainable growth strategies that are:

• Globally-aligned, if GFB
• Both consumer and commercially relevant
• Based on a thorough assessment of category/consumer opportunities and brand health metrics, and
• Fully aligned with and delivers on overall brand strategy.

Take lead in translating, activating, and adjusting brand plans within ASP period, based on a strong and holistic understanding of the brand, category, consumer, and touchpoints/channels to help drive the brand's competitive advantage and strengthen its position in the market. Ensure flawless execution of brand plans across various marketing levers available (product/innovation, communication, promotions, price, etc.). Work with the Brand Manager in driving the brand's strategic planning process and jointly author brand ASP.

Lead in ensuring that the 3yr (ASP period) commercial operations of the brand are sound, including:

• Leading commercialization of brand NPDs, together with GBS, Regional team, and BG (if GFB)
• Developing and implementing key brand launches and programs, in collaboration with Field Marketing, Digital, and Sales
• Managing brand budgets with Finance, and
• Preparing and monitoring demand/supply plans together with Channel Planning, Supply Chain and Factory.  

As the RMC Brand Operations Manager you will:

1. Drives strategic management of the brand for identified focus area/channel/segment by identifying key issues & opportunities, leading performance analysis, and developing growth strategies using various marketing levers (communications, promotions, portfolio, pricing, etc.). This includes consumer insight generation and ensuring these are clearly translated to compelling plans and initiatives. Together with Brand Manager, works on overall strategic planning process for the brand and co-authors brand ASP.
2. Leads the localization and execution of brand strategies into consumer-relevant and impactful initiatives that can be implemented flawlessly across areas and/or touchpoints consistently. This includes ensuring adherence to brand positioning, equity, and guidelines across all executions, while also addressing identified growth opportunities based on a strong understanding of the different territories/regions, consumer, and channel dynamics. 
3. Leads quality and timely end-to-end implementation of brand projects by driving stakeholder collaboration, proper project management, and an agile approach to solving challenges. This includes PLM-related projects (NPD, portfolio initiatives), as well as creative development and content creation across consumer touchpoints via KVs, playbooks, toolkits, for a fully-integrated launch support plan.
4. Lead new products/claims development for the brand, which includes defining the overall 360 degree launch strategy (together with Field Marketing, Digital, and Sales), anticipate issues, build contingency plans, monitor new product performance and deliver new product KPIs.
5. Regularly monitors and analyzes category and competitive dynamics to identify growth opportunities and develop corresponding growth strategies. Reviews brand health drivers, including new product/campaign performance metrics (distribution, volume, repeat purchase, market share, etc) to ensure performance delivery. Works with key business partners (Field Marketing, SIBI, Sales, external agencies) to quickly identify and resolve key business opportunities identified from above analysis and performance monitoring. 
6. Manages brand operations through responsible resource management, planning, and monitoring, which includes: Leading the proper and timely management of brand budgets, and (2) Working closely with Channel Planning, Supply Chain, and Factory in Sales & Operations Planning (S&OP) process for the brand to ensure minimal to no supply disruptions and write-offs.

Who are we looking for:

Education: Bachelor’s degree or higher preferably of Marketing / Business / Communication - related courses.

Experience: At least 3 - 5 years’ experience in brand management preferrably in FMCG or large multinational companies.

Language Skills: Good command of English for daily business communication 

Functional Skills:

• Experienced in startegic brand management
• New product development and introduction
• Insighting
• Project management
• Brand positioning/communications development.

Technical Skills:

• Proficient in Windows applications.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.