Digital Experience Specialist (Fixed-Term)

As a Digital Experience Specialist, you will:

• Gather and analyze quantitative and qualitative data from digital platforms, campaigns, sales information, third-party providers, and end-user feedback.
• Prepare digital performance reports and presentations in collaboration with IT, Customer Experience, and Digital teams.
• Ensure the completeness, accuracy, and integrity of data used for performance measurement and reporting.
• Monitor website and digital platform performance using tools such as GA4, Power BI dashboards, and Similarweb.
• Manage existing and future digital platforms in partnership with IT and other stakeholders, covering planning, development, deployment, and maintenance.
• Support platform enhancements and the deployment of new digital features.
• Work with the Digital Experience Manager, Brand, IT, and Customer Experience teams to develop data-backed digital strategies.
• Contribute to platform innovation and process optimization initiatives that address both user needs and business objectives.
• Participate in fieldwork and user experience research to better understand end-users and uncover relevant insights.
• Translate platform performance findings and user insights into recommendations for current and future digital experiences
• Manage multiple digital projects and coordinate effectively with cross-functional stakeholders in a fast-paced environment.
  

   

Requirements: 

• Graduate degree in Marketing or Business.
• Minimum of 3 years of experience in digital user experience, preferably within the FMCG, fintech, or digital advertising industry.
• Experience working with digital platforms, particularly websites and/or applications.
• Strong knowledge of website analytics, usability metrics, and digital performance measurement.
• Experience creating reports and developing strategies supported by multiple data sources.
• Knowledge of auditing digital data points implemented on websites, including Google Tag Manager tags and marketing automation tool tags.
• Proven ability to manage complex projects with a performance-focused and analytical mindset.
• Ability to work effectively within a technical environment and collaborate with cross-functional teams.
• Strong organizational, project management, communication, presentation, and problem-solving skills.
• Self-motivated, collaborative, and comfortable managing multiple stakeholders.
• Advanced written and verbal English communication skills, with written and verbal proficiency in Tagalog.

What to Expect?

• At JTI, you’ll help shape and improve digital experiences by transforming performance data and user feedback into meaningful insights and recommendations.
• You’ll gain broad exposure across digital analytics, user experience research, platform management, digital strategy, and performance reporting.
• You’ll work closely with cross-functional teams, including Brand, Customer Experience, IT, Data and Foresight, Sales, and Creatives, to support platform developments and enhancements.
• If you’re looking for a data-driven digital role where you can combine analytics, project management, user insights, and strategic thinking, this opportunity will allow you to contribute directly to both user and business objectives.