Consumer Acquisition Manager (Contract)

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Learn more: jti.com

Reporting to: CX Consumer & Customer Experience Manager

Duty Post: HQ BGC Taguig City

Application Duration: This job posting will remain open until the vacancy is filled.

CX Acquisition Manager

Join JTI’s Reduced Risk Products (RRP) team and help shape the consumer journey within the growing RRP category. This role is responsible for driving customer acquisition and engagement strategies that support trial, conversion, and long term consumer value across digital and offline touchpoints.

The CX Acquisition Manager will lead consumer centric acquisition programs, build seamless omnichannel journeys, and strengthen direct to consumer engagement initiatives aligned with overall brand and business objectives. The role will collaborate closely with cross functional teams including RRP, Sales, Strategic Insights & Business Intelligence, M&S Digital, RMC Marketing, and external agency partners to ensure successful program execution.

As the CX Acquisition Manager, you will need to deliver & manage:

Consumer Acquisition & Engagement

• Lead and execute acquisition programs that drive consumer trial, conversion, and engagement for RRP brands
• Develop and optimize omnichannel consumer journeys with effective and personalized messaging
• Translate brand requirements into impactful CX acquisition strategies aligned with business objectives

Direct to Consumer Engagement 

• Manage and implement direct to consumer and 1 to 1 engagement programs including ambassadors and product specialists
• Oversee manpower training, deployment, engagement cycle planning, and performance monitoring
• Develop consumer facing engagement materials and ensure excellence in execution across all touchpoints
• Drive continuous feedback and collaboration with cross functional teams to improve engagement effectiveness and program performance 

Omnichannel Campaign & Consumer Journey Management

• Support the development of integrated omnichannel campaigns across digital and offline channels
• Build seamless consumer experiences by connecting platforms, channels, and engagement initiatives
• Utilize data, segmentation, and consumer insights to improve engagement, retention, and conversion performance
• Monitor KPIs and campaign effectiveness using data driven and analytical approaches

Campaign & Stakeholder Management

• Collaborate closely with internal stakeholders across local, regional, and global teams
• Manage external agencies and third party service providers to ensure achievement of program KPIs and business goals
• Act as a key resource and subject matter expert in consumer experience and acquisition initiatives
• Support the wider organization by proactively sharing best practices and consumer experience insights 

Requirements:

• Bachelor’s degree or equivalent vocational training in Marketing, Consumer Experience, CRM, Digital, or related fields
• 5 to 8+ years of relevant experience in brand management, consumer experience, CRM, digital marketing, or customer acquisition
• Strong experience in consumer journey mapping, omnichannel engagement, and direct to consumer programs
• Experience managing ambassadors, product specialists, or field engagement teams is highly preferred
• Strong understanding of campaign management, consumer engagement, and performance measurement frameworks
• Working knowledge of digital platforms, CRM tools, and data management systems
• Strong analytical mindset with experience in metrics, KPIs, and performance reporting
• Ability to work effectively in a fast paced and technical environment
• Excellent stakeholder management and communication skills
• Advanced English communication skills both written and verbal. Tagalog speaking skills are an advantage

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.