Title:  Digital Strategy Manager

Job ID:  93959
Country:  USA
City:  Raleigh, North Carolina
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Raleigh, North Carolina, US, 00000


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Local Applicants Welcome. 


Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Digital & Innovation Strategy Manager

Role: Permanent, local contract



Digital Strategy Manager


About the Role 

The Digital Strategy Manager supports the Digital & Innovation Strategy Manager and wider marketing team with the strategic management of the JTI Brands Digital Ecosystems and the development and implementation of digital consumer marketing initiatives. The incumbent is also responsible for platform capabilities enhancements, optimizing consumer journeys and digital activation & offers management on JTI consumer websites.



What you will do

  • Digital Ecosystem: Lead enhancements of the digital ecosystem, including platform capabilities and consumer journeys, to drive consumer engagement and conversion. Develop and implement strategies to optimize consumer journeys across digital platforms, leveraging data and analytics to identify opportunities for improvement;
  • Omni-channel Consumer Activation: In charge of planning, developing, implementing and managing omni-channel consumer activation initiatives in line with JTI USA and brand objectives involving portfolio developments and structuring communication plans for retail and digital across available touchpoints; aligning and engaging JTI USA and global teams;
  • Digital Activation at Retail through Mobile Coupon expansion across Indy and Chain channels in collaboration with the trade marketing and sales teams; pilot and expand Retailer Specific Coupons (chains) and other relevant digital couponing programs. Support Key Account team with EDLP activation: design innovative programs collaborating cross-functionally with the objective to drive consumer trial & conversion;
  • Consumer Digital Activation: develop consumer centric digital activation campaigns and initiatives in line with brand objectives working collaboratively with portfolio managers, creative agencies and developers. In charge of strategy and project management from idea to implementation;
  • Partner with cross-functional teams, including portfolio managers, trade marketing, sales, customer service, legal, corporate affairs and IT;
  • Manage various tasks and projects as they arise and upon manager’s request.




Who We Are Looking For

dynamic, passionate, and result-oriented person, with:

  • Bachelor’s degree required in Business, Marketing or related field;
  • 4-7 years of experience in consumer and trade marketing. Experience across both, retail and digital marketing preferred;
  • Fluent English;
  • Must have both, strong strategic capabilities as well as ability to be hands-on and manage tactical execution;
  • Strong collaborator with the ability to navigate projects within a complex organizational structure and communicate with stakeholders across functions;
  • Ability to analyze data and formulate data driven decisions to optimize product performance;
  • Experienced in activating brands in both, a retail and online enviornment;
  • Adept at identifying problems, analyzing information, and coming up with creative solutions;
  • High proficiency in Microsoft Office, including Word, Powerpoint and Excel;
  • Excellent project management skills;
  • Knowledge of web and UX design.                                                                       


What We Offer


In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities. 


Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. 


We ask for accountability, ownership, results, and collaboration. 


And we care for our people's well-being - In addition to the salary, you might want to enjoy the following: 

  • Annual Performance based Bonus
  • Employee Stock Purchase Plan 
  • Personal Development 
  • Medical/ Dental & Vision Plan for employee & family members.
  • Life insurance
  • Matching 401(K)
  • Paid Time Off (PTO)
  • Paid Family Leave of 20 Weeks
  • Short-Term & Long-Term Disability 
  • Education/ Tuition Assistance
  • Flexible Dress Code
  • Hybrid Work Setup 
  • Snacks & Drinks
  • Office Parties 
  • Volunteering Activities 
  • Employee Assistance Program - counseling, for employees & family members. 


In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.) 

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