We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Local Applicants Welcome. 

Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Digital & Innovation Strategy Manager

Role: Permanent, local contract

Digital Strategy Associate

About the Role 

The Digital Strategy Associate supports the Digital & Innovation Strategy Manager and the wider marketing team with establishing, implementing, optimizing and analyzing digital campaigns and multi-touchpoint brand activation and communications development.

What you will do

• Develop and execute comprehensive email marketing campaigns, including strategy development, content creation, scheduling, and deployment: analyze and optimize campaigns towards KPIs and generate automated workflows to accelerate consumer conversion. Manage agencies and collaborate across the marketing & sales team applying strong communication and project management skills;
• Manage direct mail marketing initiatives, including list segmentation, creative design, and mailing and  logistics;
• Generate regular reports on email marketing performance, analyzing key metrics and providing actionable insights to optimize campaign effectiveness. Support on-going digital reporting, collaborating closely with the Digital Activation manager in order to support data driven decision making and accelerate consumer conversion;
• Create and optimize marketing automation workflows to optimize consumer engagement and conversion;
• Collaborate with the Digital Activation Manager to support digital consumer engagement programs and creative content generation;
• Coordinate and manage the teams budgets.

Who We Are Looking For

A dynamic, passionate, and result-oriented person, with:

• Bachelor’s Degree in Marketing or related field;
• 2-4 years of experience in a marketing related role, digital marketing preferred;
• Fluent English;
• Copywriting: A strong command of language and the ability to craft compelling subject lines, body copy, and calls-to-action (CTAs) that resonate with the target audience;
• A stickler for precision, creativity, and excellence;
• Email Marketing Software Proficiency: Experience with email marketing platforms, including knowledge of list management, segmentation, automation, and A/B testing features;
• Automation Skills: Familiarity with setting up automated email workflows (drip campaigns, welcome series, abandoned cart emails) to nurture leads, improve customer retention, and drive conversions;
• Design Eye: Basic design skills to create visually appealing email templates, graphics, and imagery that align with brand guidelines and enhance the overall user experience;
• Project Management: Ability to manage multiple campaigns simultaneously, adhere to deadlines, and collaborate effectively with cross-functional teams (e.g., design, content, marketing automation) to deliver successful email campaigns;
• Continuous Learning and Adaptability;
• An affinity for brands and deep experience with digital channels & marketing tactics.

What We Offer

In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities. 

Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. 

We ask for accountability, ownership, results, and collaboration. 

And we care for our people's well-being - In addition to the salary, you might want to enjoy the following: 

• Annual Performance based Bonus
• Employee Stock Purchase Plan 
• Personal Development 
• Medical/ Dental & Vision Plan for employee & family members.
• Life insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave of 20 Weeks
• Short-Term & Long-Term Disability 
• Education/ Tuition Assistance
• Flexible Dress Code
• Hybrid Work Setup 
• Snacks & Drinks
• Office Parties 
• Volunteering Activities 
• Employee Assistance Program - counseling, for employees & family members. 

In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)