We are JTI, Japan Tobacco International, and we are present in 130 countries. 
We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. 
Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

This job posting will remain open until the vacancy is filled.

Department: Marketing

Location: Phnom Penh, Cambodia 120101

Number of Openings: 1

Employment Type: Full-time

BRAND ASSOCIATE

The incumbent will assist in the development & implementation of the strategic brand plan for his/her assigned brand/s, in alignment with the overall portfolio and business strategy, by working in close coordination with the Portfolio Manager. It is pivotal the incumbent is closely working with all internal and external stakeholders and supervises everything that impacts assigned brands. He/she is responsible to ensure a suitable translation of brand strategies into field action.

A required premise is to understand in depth the full route to consumer (from factory to consumer) of our products to optimally reflect market reality in the brand strategy. In addition, the incumbent must have strong consumer knowledge and understanding - to build essential consumer insights into the strategy & reflect this accordingly to brand activations to be implemented. In addition, this role is in permanent contact with stakeholders outside the market (e.g. brand groups, regional colleagues) and ensures all stakeholders are synchronized.

The enabler for this role is a big picture perspective, strong project management and interpersonal skills paired with fluency in English.

WHAT WILL YOU DO?

• Support the development of effective brand strategies for assigned brand/s with the optimal marketing mix (product/packaging, price, placement and promotion) geared for growth - in share of market & brand equity. Involve & influence internal stakeholders and external partners to ensure translation of brand strategies to actionable plans and initiatives - be it brand staging, trade activations, channel & distribution strategy.
• Collaborate closely with a cross functional team on the development of new product initiatives via the internal product development system. 
• Act as point person for assigned brand/s working in regular coordination with Demand Planning team, Sales & GSC in volume forecasting and production, especially for new launches. Work closely with Demand Planning on tracking finished goods & materials expiry, with corresponding write off costs.
• Act as point person to liaise with the Global Brand Groups and Region regarding assigned brand related initiatives, i.e. new launches, product and packaging enhancements, ad-hoc requests, brand communication (if deviating from global brand guidelines). Develop communication strategies that are relevant to consumers and built on real consumer insight.
• Monitor pricing movements of assigned brands and key competitors to guide in formulation of pricing strategies. Conduct scenario planning for potential price increases of assigned SKUs & trade margin analysis on both pack and stick level, in line with pricing strategy. 
• In close liaison with the Strategic Insights team, monitor & analyse brand performance metrics, market & consumer trends and competitor activities in order to identify short and long term issues and opportunities. Provide commercially relevant interpretations of reports- not just describing the numbers but looking into likely factors influencing the results. Come up with appropriate strategies & actions plans to support, grow or discontinue SKUs, as necessary.
• In charge of budget management & tracking for assigned brand.
• Manage various tasks and projects as they arise and upon manager’s request.

WHO ARE WE LOOKING FOR?

• University degree (required)
• Min. 5 years relevant experience in FMCG marketing function, preferably brand management.
• Good understanding of full marketing mix.
• Extensive level of experience in brand positioning, communication, new product launches & activation and consumer / trade trends monitoring.
• Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Highly creative with ability to think out of the box. 
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Strong analytical skills and data driven thinking.
• Comfortable working with numbers, metrics and spreadsheets.
• Good understanding of operational constraints and strong executional reflex. 
• Appreciation of legislation / taxation, external relations, marketing standards in tobacco industry. 
• Has strong agency and project management skills.
• Advanced communication, influencing and interpersonal skills.
• Team player.
• With Digital experience (desirable but not required).
• Fluent English (required) and local language.

WHAT ARE THE NEXT STEPS?

Thank you for applying!

We will make sure to give you feedback 2 weeks after the application deadline.