Title:  Field Marketing Zone Manager - North Mindanao

Job ID:  87823
Country:  Philippines
City:  North Mindanao
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

North Mindanao, 10, PH, 0000


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more: jti.com


The position will remain open until filled

Department: Marketing

Location: Field Work - North Mindanao
Reporting to: National Field Marketing Manager

Role: Permanent




  • The Field Marketing Zone Manager (FMZM) is the overall lead for business and team development within their assigned Zone. He/she translates insights gained from thorough analysis and understanding of consumer needs and market development into strategic plans with both short - & long-term objectives, leveraging HQ-led brand initiatives as well as bottom-up Zone / Territory campaigns to drive sustainable growth and profitability in their assigned Zone. 

  • The FMZM works closely with his/her direct reports, the Territory Consumer Leads (TCLs), guiding & coaching them in the development of strategies and holistic demand creation campaigns for their respective territories. The FMZM also leads his/her team in ensuring Excellence in Execution across all touchpoints, while not compromising on required operational tasks such as campaign budget management and performance monitoring/reporting.

  • In addition, the FMZM champions JTI's ONE TEAM culture, leading by example in working hand in hand with our Sales Partners and cross-functional departments within JTI to drive joint achievement of Zone & Company targets. He/she fosters a spirit of transparency, working closely with the National Field Marketing Manager (NFMM) to identify and tackle business opportunities and challenges as they arise. 





    • Responsible for the organizational health, individual performance, compliance, and development planning of the Field Marketing Executives within the assigned zone. Able to identify individual learning priorities and develop action plans to address these.


    • Review and understand all relevant information across territories within the assigned zone through data understanding, competitive review, fieldwork, and insight in order to identify opportunities, to develop appropriate synergized short-term and long-term plans for JTI brands within the zone aligned to overall commercial and brand objectives. 

    • Responsible for initiating and securing complete approval and all operational mandatories to activate brand campaign in collaboration with Key Stakeholders (e.g. Promo Agencies, GIP, Brand, Legal, and other internal/external stakeholders where applicable).


    • Leading Implementation

      • Led and supported the development of consumer acquisition tools for Zonal campaigns. Responsible for coaching and guiding Field Marketing

      • Executives in successfully preparing and carrying out campaign cascades to Field Sales and promoting Excellence in Execution, as well as providing clearly defined campaign objectives, KPIs, timelines, control measures, and all other company protocols relevant for the successful implementation of a consumer acquisition campaign. 

      • Key representative of National Field Marketing in overseeing all activities within the Zone from beginning to end.

    • Evaluation

      • Surveys Zonal campaign execution to ensure compliance with standards / intended trade impact. Immediately resolves or addresses any issues. 

      • Reviews performance VS objectives in terms of volume, implementation guidelines, competitive response, ease in the implementation, and promo spending (ROI, CTSR, CTISR). Oversees monitors and measures execution success and program post-evaluation.


    • New Product: Supports Brand & other HQ Teams in preparing for New Product Launches in their assigned Zone, by validating HQ-driven forecasts and proposals based on Zone needs. Continuously reviews campaign performance, raising the need for forecast correction immediately, should the need arise.

    • Route to Market: Provides support in understanding and developing an efficient Route to Market model.

    • Responsible for campaign budget planning and management within the assigned Zone. Leads his/her team in ensuring proper forecasting and stock management of campaign-related POSMs/ Free Goods / GWPs up until closure and depletion. 
    • Performs other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned area.





  • College Graduate
  • At least 8 years experience in Field Marketing, Trade/Channel Marketing, and Marketing that includes on-ground Field Sales experience from an FMCG company.
  • With experience as a people manager.
  • Good communication skills - Oral and Written (English, Filipino)
  • Strong leadership and interpersonal skills

  • Strategic Thinker

  • Data Gathering, Insights, and Analysis 

  • Trade & Channel Development Strategy & Plan Formulation

  • Problem-Solving

  • Project Management and Monitoring

  • Presentation Skills

  • Budget Management

  • Adept with MS Office (Word, Excel & PowerPoint)

  • People Management




Thank you very much for applying! We will make sure that you will receive a reply within the next 2 weeks.


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