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Title:  Territory Consumer Lead-Muntinlupa

Job ID:  92455
Country:  Philippines
City:  Muntinlupa
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Muntinlupa, PH, 00000


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more:


Department: Marketing and Sales

Location: Muntinlupa
Reporting to: Field Marketing Zone Manager
Role: Permanent



What this position is about:


The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer Centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information, collaboration
with the Field Sales, they will develop the vital short and long term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's, growth inclusive.


This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaigns
and/or programs, that are part of the over-all regional and zone strategies covering various touchpoints such as General
Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the over- all objective is Consumer Acquisition and Retention in the assigned territory.


This role will also be tasked to do the following:
- External (Nielsen) and Internal (Sales Data) Data Analysis
- Conquer tools champion
- Competitive Analysis
- Budget Monitoring
- Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews and other tasks that may be assigned from time to time that are related to the role.


What will you do:



Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and insighting in order to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.


Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to activate planned campaigns/programs (Coordintation with M&S stakeholders, Third Party Agencies, GIP, Suppliers, TME encoding, testing and production).Ensure campaign clarity amongst front-liners (TSR/TER).




Develop campaign/program mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.


Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories. Key representative of Field Marketing in overseeing all activities in the assigned territories which will cover but not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brand activations.

Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in the assigned territories.
Drive performance management & investment optimization.
Drive program resources planning and deployment.



Perform regular survey on campaign / program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation.
Review performance vs objectives and not limited to in terms of volume, stores participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend. This includes oversee, monitor, measure execution success and program post-evaluation.



New Opportunity and New Product Launch : Support Brand and Field Marketing on New Product Launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirement and pricing compliance for the assigned territories. Develop consumer campaign in driving New Opportunity to enable brand range selling in pre-identified opportunity territory / barangays.

Route to Consumer: Provide cross functional support in understanding and developing an efficient route to consumer to better deliver high impact campaign and brand reach.


Be the custodian of Territory toolkit buildup.




Responsible for assigned field marketing budget management and proper to optimal deployment of program tools and materials. Establish strict management, control and compliance for program enablers such as:
a. Territories FM budget
b. Free goods requirement and allocation
c. Merchandising materials (POSM inclusive) with right quantity requirement
d. Premium items with optimal cost and right quantity requirement
e. Physical counting of free goods / premiums / POSM (depot and vehicles)


Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned territory.



Who are we looking for:

  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications -
  • related courses
  • At least 2-3 years experience in Sales,Trade/Channel Marketing, Consumer Engagment
  • or Marketing that includes on ground Field Sales experience preferably from an FMCG
  • company.
  • Language Skills: Good communication skills - Oral and Written (English, Filipino)


  • Functional Skills:
    • Data Gathering, Insights and Analysis
    • Trade & Channel Development Strategy & Plan Formulation
    • Problem Solving
    • Project Management and Monitoring with understanding of sales operation and in-trade
    • execution
    • Presentation Skills
    • Evaluation
    • Budget Management
    • Adept with MS Office (Word, Excel & Powerpoint)
    • Strong leadership skills
    • Strong understanding of program / campaign execution of control & compliance
    • High sense of ownership, accountability and entrepreneurial skills
    • Good understanding of digital tools
    • Outspoken/ability to generate and share ideas
    • Adaptable, flexible and open to change
    • Ability to analyze business situation and propose actionable solutions focusing
    • on consumer acquisition
    • Account management of non-traditional channels such as HRC, DSA and other



What are the next steps:

Thank you very much for applying! We will make sure every candidate will receive a reply within 2 weeks after the application deadline. 


Job Segment: Field Marketing, Merchandising, Field Sales, Channel Marketing, Data Analyst, Marketing, Retail, Sales, Data

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