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Title:  Brand Activation Manager

Job ID:  21708
Country:  Italy
City:  Milan
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston, the number two cigarette brand in the world, and Camel (outside the US). Our global brands also include Mevius, LD and Natural American Spirit, and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category. 
 
Headquartered in Geneva, Switzerland, we employ over 40’000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year with regional Top Employer Certification in Europe #1, Asia #1, North America #1, Africa #2 and Middle East #3. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. 
 
We are a member of the Japan Tobacco Group of Companies. For more information visit www.jti.com.  

Why does this role exist?
The team develops the brand strategy and communication & activation tools to support Logic and future RRP brands to become leading in the RRP (Reduced Risk Products) market.

Logic was founded in 2010 and became quickly the no. 1 E-vapor brand in New York. It was launched in Italy in 2016 and today holds the #2 position in Italian tobacconists.

 

What will you actually do?
The Brand Activation Manager is the driving force behind translation of brand objectives and strategies into Communication & Activation plans and programs. The responsibilities include the evolution and maintenance of a distinctive and engaging customer brand proposition, developing briefs, agency management, budget management, brand custodianship, while managing alignment with key stakeholders.

 

 We are looking for a person:

• Curious and thrive on an environment that requires constant learning and innovation
• You value to work in a team where positive energy, openness and trust is key
• You are proactive in taking initiative, creative in seeking solutions and result-oriented
• You have excellent influencing and collaboration skills, with an ability to drive cross-functional teams forward
• You have excellent project & time management skills

 

6/9 years of relevant experience in activation, marketing or trade marketing positions (preferred consumer electronics)
Extensive experience in multi-channel marketing plans and activations
Extensive experience in brand marketing program design, planning and execution

 

Italian, Fluent English
Very good knowledge of MS Office (Power Point and Excel)
SAP


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