Title: RRP CX MANAGER
Madrid, ES, 00000
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RRP CX MANAGER
Position purpose:
The purpose of this position is to drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.
The incumbent will be also supporting the generation of a powerful consistent through-the-line RRP communication platform, seamless and well-integrated across multiple touchpoints.
The CX Manager is the driving force behind the translation of brand objectives and strategies into Consumer Experience plans and programs. The responsibilities include the evolution and maintenance of a distinctive and engaging consumer brand proposition, developing briefs, agency management, brand custodianship, budget supervision, while managing alignment with key stakeholders, in line with JTI HQ and Local Management priorities, Brand Guidelines, A&SP Milestones and Legal Requirements.
Collaboration with other teams will be required to recommend the optimal RRP activation strategy and deployment (especially with Marketing, Digital, Sales, PPO, Legal, HQ).
What will you do – responsibilities:
Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer. Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness,trial to acquisition, retention, and loyalty
Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI
Design detailed briefings for agencies involved in CX platforms. Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining always the excellence in implementation, adhere to timelines and evaluate KPIs to ensure optimal performance
Conduct in-depth analyses of each platform to uncover powerful insights for each platform, consumers, and short and medium-term strategies for CX platforms. Always ensure alignment with the brand's strategy and plans within the respective market
Responsible for tactical management of the local budget, ensuring proper allocation as planned, correct phasing, and execution of activities according to the established plan. Always looking for efficiecies and synergies to the projects and platforms
You will lead and develop the Activation Team, fostering collaborative OneTeam mindset
Who are we looking for – requirements:
A Bachelor’s degree or equivalent education in Marketing, Business Administration or Economics
+5 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP)
Have experience in consumer activation in horecas, festivals and partnerships.
Fluency in English and Spanish
Excellent working knowledge of MS Office, particularly PowerPoint and Excel.
Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.