Brand Operations Manager

As a co-brand steward, the incumbent manages the Reduced-Risk Products brand in the Philippines with a focus on specific channels or segments. They develop sustainable Reduced-Risk Products growth strategies that are globally aligned, consumer and commercially relevant, rooted in cross-category/consumer opportunities, and aligned with the overall brand strategy.

The role involves activating and adapting brand plans during the Annual Plan period, leveraging a strong understanding of the brand, consumer behavior, and market channels. They ensure flawless execution across marketing levers such as product innovation, communication, promotions, and pricing.

Key responsibilities include:

• Collaborating with the RRP (Reduced-Risk Products) Brand Manager on strategic planning and brand Annual Plans.
• Driving brand commercialization efforts, including New Product Developments and launches with cross-functional teams.
• Managing budgets with Finance and overseeing demand/supply planning with Supply Chain and Factory.

As the Brand Operations Manager in the area of Marketing, you will:

• Brand Strategy Management: Identify issues and opportunities, analyze performance, and develop growth strategies using marketing levers such as communications, promotions, portfolio management, and pricing.
• Strategic Planning: Generate consumer insights and co-author brand Annual & Strategic Plans with the Reduced-Risk Products Brand Manager.
• Localization & Execution: Translate brand strategies into impactful initiatives while ensuring adherence to brand positioning and guidelines, collaborating Consumer Experience, Marketing Communications & PR, Digital Operations, and Field Marketing teams.
• Project Leadership: Ensure seamless implementation of brand projects through stakeholder collaboration, agile project management, and creative development.
• Performance Monitoring: Analyze cross-category trends, competitive dynamics, and brand health metrics to develop growth strategies, collaborating with key partners to address business opportunities.
• Resource Management: Oversee brand budgets, supply chain coordination, and sales and operations planning processes to ensure efficient operations and avoid disruptions.

Requirements:

• Bachelor's or Master's Degree in Marketing or a business-related field.
• At least 3-5 years of proven marketing experience, preferably in industries like Reduced-Risk Products, fast-moving consumer goods, or electronics.
• Expertise in strategic brand management, product development and launches, digital marketing, consumer insights, project management, and brand positioning and communications.
• Proficient in Microsoft Office tools.
• Strong analytical skills paired with creative problem-solving abilities.
• Exceptional communication and interpersonal skills to effectively collaborate with diverse stakeholders.
• Passionate about understanding consumer behavior and building strong brands.
• Experience in team management, with a proactive approach to empowering and developing team members.
• Outstanding project management skills, capable of handling multiple, complex projects effectively.
• Results-driven with the ability to balance immediate deliverables and long-term strategic goals.
• Skilled in synthesizing diverse perspectives and finding practical solutions to drive progress.