Title:  Trade Marketing Associate

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running. 

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Please, apply by 10.05.2024
Local applicants are welcome.

Job title: Trade Marketing Associate

Department: Sales

Locations: Kinshasa

Reporting to: OPERATIONS MANAGER, BOSCO KABENGELE

Trade Marketing Associate

What this position is about – Purpose

This position is opened to meet the Trade Marketing & Distribution plan of KINSHASA, to maintain our leadership & the growth agenda and while improving the execution market control in as the benchmark supplier.The incumbent will oversee Implementing trade marketing plans for categories, he is assigned to track progress of marketing campaigns, activities, and all trade programs such as Micro-distribution to achieve sales target in the territory and uplift brands visibility as well as their competitiveness in the Point of sales. Provide and analyze the customer database of the territory; fix coverage plans of the soldiers and promotors to meet the sales target and budget in all channels.

You will be developing close relationship with wholesales, trade Marketing outlets, distributor sales representatives in all the distribution channels, identity opportunities for growth in the territory, and champion initiatives as well as the best practices for excellence execution in the assigned geographical zones to achieve sales volumes, off-take at retailers and impactful visibility.

What will you do – Responsibilities:

• Cycle Planning: In charge of implementing cycle activities to boost sales, off-take, brand awareness & trade Loyalty
• Implement brand and trade programs in the outlets according to cycle plan
• Ensure the effective and efficient execution of marketing activities in the territory.
• Drive maximum visibility to upgrade impact to consumers (Attract Consumers to Interact with our brands & generate an act of Purchase)
• Distribution Management: Ensure that objectives in terms of brands availability, visibility (POSMs), Sales volume, Recommended Pricing & margin, Product quality are achieved in the territory
• Micro-Distribution:  Implement the Territory plan for cyclols/ soldier & their supervisors to ensure coverage & sales objectives are met.
• Monitor Micro Distribution sales performance of the  agents, stocks take, field execution of the agents; call frequencies & sequencies discipline as well as the utilization of the distribution tools (motorcycle /bikes and the digital Application to maintain a minimum customer data base of 120 outlets/ agents
• Support the agency in the recruitment and maintenance of agents in line with the contract (SLA)
• Customer Management: Develop close relationship with Key wholesalers & Distributor sales representatives to close gaps in the territory at Wholesaler level
• Monitor Wholesalers & TM outlets performance in terms of stock replenishment
• Identify Trade Marketing outlets in high traffic location, deploy qualitatively the POSMs &
• Monitor the quality & maintenance of placed Merchandizing maintenance
• Stock inventory of key Wholesalers and influence loyalty & our competitiveness in their outlets
• Reporting : OTIF reporting on feedback on Markets visits, new launches, pricing, quality, competition activities and  implemented programs
• Report Out of stocks situation & drive top up sales to cover the gap
• Resources Management: Manage distribution tools, POMS's, Trade Incentives, man power & other resources to ensure coverage plan and objectives are met within the budget    
• 20 visits per day (2 days Field Acco/ week)
• Motivate and discipline promoters, runners et soldiers to achieve their targets in the territory         

Whom are we looking for – Requirements:

• Bachelor’s degree in Commercial sciences, Marketing, economics, or finance
• 5 years’ experience in sales and trade Marketing
• Knowledge of the tobacco industry and/or FMCG's
• Perfect Knowledge of KINSHASA
• Fluently speak French & local languages (Lingala)
• Basic English (Written)
• Implementing trade programs | commercial acumen | Retail Influence | Coverage Planning |
• Reporting, Microsoft excel, customer management
• Defense driving skills.
• Negotiation skills , effective communicator, agile

What are the next steps in the Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.