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Title:  Field Marketer - Johor Bahru

Job ID:  84455
Country:  Malaysia
City:  Johor Bahru
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Johor Bahru, 01, MY, 79100


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, eight years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:


Position Purpose

The Field Marketer (FM) is accountable & responsible for his/her assigned territories in ensuring optimal planning & execution of field marketing, trade service level and A&V opportunities. Maintain continuous streamlined communication with all key stakeholders for efficient resolution of any trade opportunities/challenges. He/She will be expected to analyze information from tools like DSD/TME/Retail Eye systems and conduct territorial exploration for business opportunity and growth. The FM is also responsible to observe market dynamics in accordance with JTI standards.


Main Areas of Responsibility

Strategizing & Planning

Identify opportunities in the market via Field Marketing approach focusing on consumer centric at retail level to deliver brand building strategies, strategic market development planning & product assessment for optimal awareness. To undertake proactive approach to convert retailer to ‘re-teller’ to gain competitive advantage. Ensure all actions and plans, including the assigned distributor's sales team actions are in accordance with JTI standards.

Execution Excellence

Ensure the achievement of field marketing, sales & distribution objectives focusing on the right & high impact outlets within the designated area. To achieve measurable sales & distribution targets through close monitoring and working closely with distributor's sales team/areas of responsibility. His other field focus includes to scout, identify, secure/install merchandising units and assigned outlets visitation for any related activities.

Trade Service Level Optimization

Develop and maintain a highly motivated and competent distributor's sales team by fostering a good working relationship with the salesman through regular field visitation, understanding their needs & providing appropriate support. Appraising their performance and guiding them where improvement is needed by providing clear direction & coaching/supporting attention to the assigned distributor's salesman. Provide timely & clear feedback regarding salesman performance & market dynamics.

Database maintenance & KPI monitoring

Maintaining proper and updated administrative records on sales data, distribution analysis, merchandising records and other business-related costs. Take accountability to fully optimize information from DSD/TME systems and Marketing & sales programs towards realizing the full benefits for the business. To participate or implement any ad-hoc activities as per requested by superior. Actively participate in meetings/discussion on a group or individual basis is needed to have a clear and concise understanding of JTI business objectives. Must have a good knowledge of the merchandising activities / programs to leverage on placement opportunities in the trade within the allocated budget and assigned market.

Constructive Communication

To maintain & develop a mutually productive relationship with all assigned accounts like general trade, key accounts, etc. and customers through frequent visitation (including compliance check) & ensuring sales team provide the expected satisfactory trade service level. Need to take accountability to ensure JTI is competitively position against competitors in any channel or retail outlet that we maintain business relationship with. To be flexible & readily accepts any changes in the roles and responsibilities - due to business needs as and when determined by JTI.

People Management

Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent.


Manage various tasks and projects as they arise and upon manager’s request.


Knowledge, Skills, Experience Required

  • Diploma or Degree holder in Business Administration, Marketing or any other related fields.
  • Class D Driver's License is required. Having GDL is an added advantage.
  • Relevant working experience preferably in FMCG
  • Fluent in English and Bahasa Malaysia. Knowledge of Chinese and local dialects are an added advantage.
  • Have good leadership and interpersonal skills and be able to communicate effectively. Has the ability to plan and organize well. A self-starter with the ability to meet objectives under minimum supervision. Must be familiar & capable in using business tools provided. E.g. DSD/TME/Retail Eye etc.

Job Segment: Field Marketing, Merchandising, Database, Marketing, Retail, Bilingual, Technology

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