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Title:  Regional Field Marketing Assistant Manager (Ho Chi Minh)

Job ID:  60582
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced
Location: 

Ho Chi Minh City, 65, VN, 700000

 

We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

 

WHAT THIS POSITION IS ABOUT - PURPOSE

You will work very closely with National Field Marketing Manager, Zone / Area Sales Managers to lead Field Marketing / Direct to Consumer (DTC) team and collaborate with Salesforce to develop and implement relevant consumer & trade programs and activation to achieve regional and territorial growth objectives. You are responsible for driving brands growth in the assigned region and territories through high consumer-centricity, continous improvement and growth mindset within the allocated resources and budget. You are responsible for developing the people and culture of regional Field Marketing / Direct to Consumer (DTC) as one-team with cross-functional stakeholders and with the right mindset  to help the business establish a strong competitive advantage from within.

 

WHAT WILL YOU DO - RESPONSIBILITIES

1. People & Culture development

- Ensure regional team are qualitatively & quantiatively staffed.
- Set clear business and behavioural objectives for Field Marketing Specialist (FMS) & key Direct to Consumer (DTC) team members
- Conduct induction, regular training & coaching, regular performance review to provide timely feedbacks, supports, and development plan for Field Marketing Specialist (FMS) & key Direct to Consumer (DTC) team members
- Develop & help Field Marketing Specialist (FMS) and key Direct to Consumer (DTC) team members to enhance their capability and venture out of their comfort zone with appropriate projects and additional responsibilities.
- Drive & celebrate the right mindset and behaviours (innovative, challenge status quo, continous improvement & growth)
- Build One-team mindset and cohesion across depots, with Sales and other departments that creates a healthy open-to-share and collaborative environment.

2. Regional and territorial growth development

- Drive regional & territorial consumers understanding & mapping, commercial and performance analytical assessment.
- Identify regional & territorial strategic & tactical needs for commercial performance improvement & growth.
- Develop regional & territorial programs and activations for distribution, trials & off-takes, and volume growth in General Trade (GT) and Field Marketing's tie-up HRC to adress the identified needs.
- Develop and align programs and activations' objectives / targets and measurable KPIs for territories and Field Marketing (FM) / Direct to Consumer (DTC) teams accordingly.
- Develop, align, and manage resources allocation, working plan, and roadmap for territories and Field Marketing (FM) / Direct to Consumer (DTC) teams accordingly.
- Brief & follow up with stakeholders (Sales, Direct to Consumer (DTC) , Strategic Insights & Business Intelligence (SIBI), P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
- Ensure logistical & procurement supports from cross-functions to timely meet speed to market deployment.
- Drive all performance review and corrective actions to meet objectives / targets.

3. National programs & activations development

- Support HQ from a bottom-up commercial and consumer-centric approach to develop national programs and activations with scale based on regional & territorial learnings.
- Align national programs and activations' objectives / targets, KPIs, and resources with regional and territorial plan.
- Brief & follow up with stakeholders (Sales, Direct to Consumer (DTC) , Strategic Insights & Business Intelligence (SIBI), P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
- Drive all performance review and corrective actions to meet objectives / targets.

4. 1-2-1 Capability enhancement

- Build and deliver Capability Enhancement solutions for 1-2-1 team (via processes and tools for recruitment & onboarding, training / coaching, performance measurement) to increase strike rate, trials productivity, effectiveness of messages (verbalisation).
- Build Compliance check/Audit routine to ensure smoothness and high quality of 1-2-1 daily activation
- Revise KPI structure, Incentive scheme and C&B package for 1-2-1 team to reach Company's strategic objectives, retain talents, build up high potentials with clear career roadmap, reduce turnover and overall maintain a stable core team of high performers (including team re-structuring if necessary)

5. Competitive monitoring

- Coordinate with Sales to provide competitive strategic & activities intelligence.
- Provide Learnings & Recommend actions in response to opportunties and threats.
- Always be on top of market situation (geography-wise and portfolio-wise) to advise the most optimal investment scenario that brings the highest return-on-investment with ensured commercial impacts (qualitatively and quantitatively)

 

WHO ARE WE LOOKING FOR - REQUIREMENTS:

  • Bachelor's Degree in any relevant field of studies
  • At least 3 years of experience in Trade Marketing / Consumer Marketing in FMCG with proven track record of leadership, commercial/entrepreneur mindset, and project management/coordination.
  • Experience in Route-to-Market / Route-to-Consumer is a big advantage
  • Knowledge & practical experience in Tobacco is a big advantage
  • Experience in Commercial Excellence / Training / Capabilities is a big advantage

 

Functional skills:

  • Strong leadership, people management and development skills.
  • Strong commercial, analytical, and entrepreneur mindset - comfortable working with numbers to draw conclusions - to develop relevant business plans/proposals with sound commercial and logical thinking.
  • Strong communication & influetial skills to work with dynamic stakeholders (within the company and with the trade) effectively (open, respectful, professional, and confident).

 

WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:

  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.

 


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