Title:  Head of Strategic Insights

Position: Head of Strategic Insights

Reporting: Marketing Director

Location: Dhaka, Bangladesh

Position Purpose:

The incumbent leads the Strategic Insights function, which serves as the single source of market data, including consumer and trade insights for the organization. This role plays a key part in strategic planning by providing company management, marketing, and sales (M&S) with information and recommendations for both tactical and strategic decision-making.

What Will You Do:

Strategic Planning and Knowledge:

• Collaborate with the Marketing Director and Sales Team to ensure unified strategic planning and support.
• Provide insights for new product development, brand activation, and trade marketing.
• Assist the Sales team in identifying gaps and opportunities to boost volumes and SOM.
• Manage market relationships with SI teams in Geneva and the region.

Internal and External Reporting:

• Review and apply best practices in research, analytics, and business information management.
• Lead the development and maintenance of the company reporting repository and dashboards.
• Optimize data gathering and analysis to support decision-making and resource efficiency.

Market Model Preparation:

• Develop scenarios for market size, consumption, and illicit trade evolution.
• Analyze price segments, competitor evolution, excise, and price dynamics.
• Integrate data into the Market Model tool

Internal Collaboration:

• Work with the Marketing Director to enhance research tools and methodologies.
• Collaborate with Brand, Portfolio, and Trade marketing teams to identify market opportunities and provide insights.

External Collaboration and Administration:

• Manage cooperation with outsourcing suppliers for reliable market and consumer data.
• Ensure efficient project contract management and timely approvals.
• Oversee budget management and provide regular status reports and budget proposals.

We Expect from You:

• Bachelor’s degree in informatics, Economics, Cybernetics, or Economy-Commerce; MBA or equivalent is a plus.
• 12+ years of managerial experience in SI/BI and/or FMCG commercial functions (Sales/Marketing); international experience is advantageous.
• Fluent in English; additional languages are a plus.
• Expertise in pricing, trade terms, and margin analysis, with strong skills in brand management, distribution strategy, logistics, forecasting, financial acumen, project management, global agency coordination, market research, and competitive intelligence.

Application Deadline: 15th November 2024