Title:  Consumer Journey (Activation) Manager

Consumer Journey (Activation) Manager

What this position is about – Purpose:

As a Consumer Journey Manager, you will play a critical role in designing and optimizing consumer activation initiatives. Your focus will be on enhancing the consumer experience across various touchpoints, aligning with brand objectives, and ensuring optimal return on investment (ROI). You’ll collaborate with cross-functional teams to execute brand strategies and drive business growth.

What will you do - Responsibilities:

• Drive Consumer Journey Strategy for RRP Brands by designing quality input for consumer activation initiatives and omnichannel engagement. Optimize omnichannel engagement and transform strategy and deployment programs to meet brand objectives.
• Co-Develop and implement Brand Activation Plan: Partner with internal collaborators (Consumer and trade activation, Digital, Consumer Care) to supervise and evaluate the effectiveness of brand activation programs. Increase brand value at optimal costs through consumer acquisition and retention tools, direct consumer activation materials (including digital channels), and communication materials.
• Lead cross-functional teams in driving brand strategies and recommending impactful actions. Manage and coordinate internal partners to ensure alignment and consistency in consumer experience initiatives.
• Analyze program efficiency with commercial engine metrics to update brand performance and understand local consumer needs and trends. Provide regular evaluations and recommendations.
• Oversee and control brand and activation budget and performance by supervising the entire consumer experience funnel to ensure optimal ROI.
• Identify commercial priorities and needs, optimizing investment and resource allocation through the commercial engine KPI framework in line with local regulations and brand strategy.

Who are we looking for - Requirements:

• Relevant experience in activation, marketing, or trade marketing positions, preferably in Food / Tobacco, FMCG, Consumer Electronics.
• Proficiency in both Hungarian  and English with excellent written and oral communication skills;
• University degree in Marketing or a related field, or equivalent professional experience;
• Proven experience in strategic 360-always-on marketing management and strategy development;
• Strong analytical skills with the ability to synthesize data and understand consumer behavior and performance metrics; 
• Strong commercial and business insight with a focus on data-driven decision-making.
• Leadership skills and ability to influence others.

What do we have for you - Our offer:

• Certified #1TOP EMPLOYER in the Czech Republic / Hungary / Slovakia with long-term business growth.
• Unique company culture of belonging, positive energy, caring and trust
• Competitive salary and benefits, including life insurance
• A wide range of initiatives and tools supporting our diversity and inclusion:
• Barrier-free office
• Flexible ways of working (50:50 office/remotely; flexible work time, allowances for home working costs)
• Wellbeing program addressing work-life balance, physical, mental, social and financial health
• Premium medical care
• Family Leave benefit  and other tools to support employees who become parents
• Individual support to employees in specific life situations
• Opportunities to actively participate in initiatives promoting an inclusive work environment (Gender Equality, LGBTQIA+, New Ways of Working, Wellbeing)
• Ongoing development opportunities in a trully multinational environment that will inspire your professional and personal growth
• A range of projects and tasks with the autonomy to achieve them
• And many other local benefits and opportunities!

What are the next steps - Recruitment process:

Thank you very much for your curiosity about the role. You are welcome to apply.