Title:  Engagement Data Analyst Manager

Job ID:  94827
Country:  Romania
City:  Bucharest
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Bucharest, RO, 00000


We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com



Department: Marketing 

Direct Manager: Direct to Consumer Manager 

Employment: Temporary (1 year) 

Location: Bucharest, Romania  


Engagement Data Analyst Manager 


What this position is about – purpose: 


T The position holder manages and models the consumer database, analyzing consumer actions across all communication channels for all JTI products. Close collaboration with brand, Digital, 121, IT teams, and external partners, ensuring the evaluation of consumer programs effectiveness. Ensures GDPR compliance for consumer data and manages the Direct To Consumer budget. 


What will you do - Responsibilities: 


  • Coordinates discussions between DTC, Marketing, and partner agencies for monitoring JTI campaigns;

  • Proposes KPIs and types of analyses needed for optimal implementation of marketing activities; 

  • Manages the consumer database and ensures its validity in collaboration with IT and partner agencies;

  • Builds reports and analyses to identify trends and maintains the consumer database management strategy;

  • Ensures compliance of the consumer database with regulations and provides reports to authorities if necessary; 

  • Manages the DTC budget and verifies documents issued by partners for compliance with company policies; 


Who are we looking for - Requirements: 


  • Higher education degree; 

  • Minimum 5 years of experience in data analysis; 

  • Advanced knowledge of English;

  • Proficiency in PowerPoint, Excel, Word, Power BI, and data modeling applications/systems; 

  • Strategic thinking;

  • Knowledge of CRM (Customer Relationship Management);

  • Expertise in databases, modeling, BI (Business Intelligence), and digital;

  • Marketing knowledge; 

  • Understanding of RTC (Route To Consumer).  


 What are the next steps - Recruitment process: 


  • Pre-interview with Talent Advisor JTI GBS; 

  • SHL test; 

  • Offline Interview with the manager and Local P&C;

  • Assessment center.


All applications will be reviewed. Be aware that you will receive a call from Poland as our Global Business Services is based in Warsaw. 


Thank you very much for your interest in the role. You are welcome to apply!  

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