Title:  Digital Brand Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Digital Brand Manager 

What this position is about – Purpose: 
 

We're looking for a driven professional to help shape the future of Ploom's digital consumer experience! In this versatile role, you'll drive consumer-centric strategies across our online channels, optimizing the consumer journey, and taking our brand to the next level. 

What will you do – Responsibilities: 

• Implementing the Digital Ecosystem strategy at market level, to drive market share, maximize potential and profitability, and grow brand equity in alignment with our objectives while ensuring On- & Offline synergy to create a seamless consumer journey; 

• Carrying out consumer acquisition and conversion strategies, while optimizing the Consumer Journey across online touchpoints based on consumer needs and competitive insights; 

• Managing the end-to-end operations for Ploom’s consumer acquisition and retention strategy, incl. e-commerce, with a focus on amplifying the Ploom brand and growing our consumer base through creative initiatives; 

• Setting and monitoring of KPIs, performance analysis, and consumer insights consolidation; 

• Managing the performance of the allocated projects against set objectives and budget along the respective consumer experience in online stages, focusing on the effectiveness of the activation programs/initiatives; 

• Identifying commercial priorities and needs, optimizing investment and resource allocation;

• Collaborating with Global and Local teams, agencies, and the Marketing & Sales team, ensuring alignment with all parties. 

Who are we looking for – Requirements: 
 

Education: University degree;  

Work experience: 5+ years of experience in Marketing, minimum 3 years of relevant experience in Brand Management/Marketing and additional involvement in Digital campaigns and/or e-Commerce Management; CRM and/or any sales channel management experience would be a plus; 

Language: Romanian and English proficiency; 

Other skills and knowledge:  

• Creativity and ability to analyze and interpret data to drive improvements; 

• Knowledge of budget management; 

• Well-developed presentation skills and experience in cross-functional projects; 

• Strong project management skills to handle multiple campaigns simultaneously; 

• Curiosity and attention to detail, ensuring clear communication and brand consistency; 

• Understanding of paid advertising platforms, campaign optimization techniques and marketing analytics tools;  

• Proactively driving results in a dynamic environment, adapting quickly to changes and consistently going the extra mile. 

What to expect: 
 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor. 

What are the next steps:
 

• Phone discussion with GBS Talent Advisor;   

• Online test;  

• Interviews;   

• Assessment center. 

All applications will be reviewed. Be aware that you will receive the call from Poland (+48 prefix) as our Global Business Services is based in Warsaw.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.