Title:  Consumer Experience Specialist

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Consumer Experience Specialist RRP

What this position is about – Purpose: 

 
Join our dynamic team and help shape Ploom’s offline consumer experience! In this role, you’ll contribute to driving brand growth coordinate initiatives and projects aimed to amplify brand presence, drive consumer engagement and optimize the journey across every touchpoint. Take the opportunity to make a real impact and be part of a team dedicated to delivering exceptional experiences. 

What will you do – Responsibilities: 

• Supporting the Consumer Experience team with translating the consumer experience in offline strategy into effective activities at market level and growing brand equity in line with our objectives; 

• Executing the consumer experience offline plan & initiatives in close collaboration with key stakeholders;

• Supporting the Consumer Experience in Offline Strategy Managers in analyzing, tracking and monitoring the efficiency of programs/touchpoints developed in the Consumer Journey, ensuring alignment with the agreed KPIs; 

• Managing the performance of the allocated projects against objectives and budget, focusing on the impact and effectiveness of the activation programs/initiatives; 

• Providing support in identifying commercial needs, optimizing investment and resource allocation for consumer offline experience journey stages; 

• Contributing to the development of the brand’s communication deliverables across all offline touchpoints; 

• Coordinating agencies and collaborating closely with the Marketing & Sales team and rest of functions, ensuring on-going alignment with all stakeholders involved.

Who are we looking for – Requirements: 
 

Education: University degree;  

Work experience: Minimum 1-3 years of experience in Marketing/Trade Marketing, including at least 1 year in Brand Management; 

Language: Romanian and English proficiency; 

Other skills and knowledge: 

• Proven knowledge in brand management, strategy and planning of 360/omnichannel activation, market research, performance monitoring and assessment; 

• Good project management & analytical skills, attention to detail; 

• Understanding of CRM concepts to analyze consumer data and interactions;  

• Solid project management and organizational skills, with experience in managing medium-scale projects, focusing on multi-channel activations; 

• Good business understanding and interest in marketing trends; 

• Ability to work under pressure and adapt quickly in a dynamic environment; 

• Well-developed presentation skills and excellent communication and building-relationship skills; 

• Strong initiative and ownership skills, with a creative approach to problem-solving and achieving results;

• Confident user of MS Office (particularly PowerPoint, Excel).

What to expect: 
 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor. 

What are the next steps: 
 

• Phone discussion with GBS Talent Advisor;  

• Online test; 

• Interviews;  

• Assessment center. 

All applications will be reviewed. Please be aware that you will receive the call from Poland (prefix +48), as our Global Business Services is based in Warsaw.   

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.