Title:  Brand Specialist

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply by March 18th, 17:30 

Brand Specialist 

What this position is about – Purpose: 

As a Brand Specialist for Camel, you'll bring brand strategies to life through impactful campaigns. You'll lead activations, consumer promotions, and communication materials development while collaborating with internal teams and external partners. Ready to drive brand growth and make a real impact? Join our team! 

What will you do – Responsibilities: 

• Translate the brand strategy into an annual activation plan to drive market share and profitability; 

• Develop and manage brand activation programs, including consumer promotions and trade activation initiatives; 

• Create and adapt key visuals and messaging for integrated marketing communications; 

• Coordinate the development of creative materials for digital platforms, print, and point-of-sale; 

• Collaborate with internal teams (Sales, Legal, Finance, etc.) and external agencies to deliver brand activations on time and within budget; 

• Monitor, evaluate, and report on the effectiveness of brand campaigns using data from internal and external sources; 

• Manage the campaign budget, track expenses, and ensure efficient resource allocation; 

• Support the Group Brand Manager and Brand Manager with performance tracking and preparing reports and presentations; 

• Ensure compliance with brand guidelines and legal standards throughout all communication materials. 

Who are we looking for – Requirements: 

Education: University degree; 

Work experience: Minimum 1 year of experience; 

Language: Romanian and English proficiency; 

Other skills and knowledge:  

• Experience in managing brand activation projects and monitoring brand performance; 

• Strong understanding of brand positioning and BTL communication; 

• Knowledge of consumer segmentation, marketing mix, and customer behavior; 

• Ability to work cross-functionally and collaborate with multiple stakeholders; 

• Excellent communication, presentation, and organizational skills; 

• Adaptability in a dynamic environment and openness to learning; 

• Strong analytical and problem-solving skills; 

• Proficiency in MS Office (Excel, PowerPoint, Word). 

What to expect: 
 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor. 

What are the next steps:

• Interview with GBS Talent Advisor;   

• Online test; 

• Interview with the Group Brand Manager and the local P&C. 

All applications will be reviewed. Be aware that you will receive the call from Poland (+48 prefix) as our Global Business Services is based in Warsaw.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.