Title:  Brand Manager

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Brand Manager 

 What this position is about – Purpose: 

Take charge of brand equity & activation, market share, and profitability growth as our Brand Manager for Camel. In this role you will develop and execute annual activation plans across retail, digital, and events, collaborating closely with internal teams and external agencies to drive impactful results for one of the most iconic brands in the industry! 

What will you do – Responsibilities: 

• Develop and implement brand activation programs, including promotions, retail initiatives, and consumer programs to maximize brand performance; 

• Lead the brand communication strategy, ensuring alignment with global and local brand directions, while coordinating internal stakeholders and agencies; 

• Analyse market data, consumer trends, and performance KPIs to identify opportunities and recommend adjustments to the marketing mix; 

• Manage the brand budget, ensuring proper planning, allocation, and monitoring of financial resources; 

• Lead the digital activation strategy, coordinating online campaigns and content development to strengthen consumer engagement and brand equity; 

• Monitor the efficiency of marketing programs, evaluate performance against KPIs, and recommend improvements. 

Who are we looking for – Requirements: 

Education: University degree; 

Work experience: Minimum 2 years in Marketing; 

Language: Romanian and English proficiency; 

Other skills and knowledge:  

• Strong strategic and operational planning abilities; 

• Proficient in project management, budgeting, and resource coordination; 

• Excellent analytical skills with experience interpreting market and consumer data; 

• Advanced understanding of the marketing mix and BTL activation; 

• Strong communication, interpersonal, and presentation skills; 

• Collaborative mindset, with a consumer-centric perspective; 

• Proficiency in MS office, Power BI knowledge represents a plus. 

What to expect: 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor. 

What are the next steps:  

• Phone discussion with GBS Talent Advisor;   

• Online test; 

• Interviews;   

• Assessment center. 

All applications will be reviewed. Be aware that you will receive the call from Poland (+48 prefix) as our Global Business Services is based in Warsaw. Thank you very much for your interest in the role. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.