Title:  Brand & Portfolio Specialist

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Brand & Portfolio Specialist Reduced-Risk Products (RRP)

What this position is about – Purpose: 

We’re looking for a marketing specialist with a strong analytical mindset and creativity to support impactful strategies and decision making for our Ploom brand.  

You’ll collaborate with the Brand & Portfolio Strategy Manager in developing brand & pricing strategy, performance analysis, and new product development & deployment. You will also contribute to shaping the consumer journey, analyzing market trends, and ensuring successful collaboration with various departments.  

If you're ready to lead a brand to success, this is your chance to make an impact! 

What will you do – Responsibilities: 

• Brand Strategy: contribute to the brand strategy, consumer journey and competitive analysis, supporting brand activities’ development, monitoring and alignment with brand goals; 
• Commercial Strategy & Plan: support the development and execution of commercial plans, collaborate on distribution strategies and monitor brand performance through consumer and trade activities analysis; 
• Portfolio & Brand Communication: contribute to the planning & deploying of portfolio initiatives (new launches, rejuvenations, migrations, discontinuations and legal driven changes), establish and maintain relationship with both Local and Global Functions for commercial strategy deployment, new launches commercial plan and portfolio prioritization; establish & maintain working relationships with the brand agencies (creative, digital, CRM); 
• Consumer Journey Strategy: assist in developing and optimizing omnichannel engagement programs, tracking consumer journey performance, and improving brand activation for maximum impact; 
• Commercial analysis & Budget management: analyze brand performance, optimize budget investments, and support approval processes for portfolio, pricing, and distribution strategies; 
• Cross-functional collaboration: maintain a strong relationship with local and global functions for commercial strategy deployment, new launches commercial plan and portfolio prioritization. 

Who are we looking for – Requirements:

Education: University degree;  

Work experience: 1-3 years relevant experience in Brand Management/Marketing; 

Language: Romanian and English proficiency; 

Other skills and knowledge:  

• Confident user of MS Office (especially Excel and PowerPoint) and data analysis and reporting tools; 

• Knowledge of market segmentation, brand and performance metrics, communication and distribution channels, promotional strategies, market research; 

• Strong analytical skills to interpret and leverage data on key metrics to identify strengths, weaknesses, and data-driven improvement opportunities; 

• A keen interest and curiosity in market trends and the operational aspects of the business;  

• Understanding of CRM concepts to analyze consumer data and interactions; 

• Taking ownership of tasks and proactively solving problems; 

• Adaptability in a dynamic environment and excellent relationship-building skills. 

What to expect: 
 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor.

What are the next steps:

• Phone discussion with GBS Talent Advisor;  

• Online test; 

• Interviews;  

• Assessment center. 

All applications will be reviewed. Be aware that you will receive the call from Poland (+48 prefix) as our Global Business Services is based in Warsaw.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.