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Title:  Special Channels & Events Account (Bologna)

Job ID:  86524
Country:  Italy
City:  Bologna
Professional area:  Sales
Contract type:  Permanent
Professional level:  Experienced

Bologna, BO, IT, 20122

We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, eight years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:



                                                                                                              Special Channels & Events Account



We offer an exciting opportunity for a Special Channels & Events Account in JTI Italy within the Sales Department.


What this position is about - Purpose:


  • Ensures, in accordance with the strategic business guidelines, privileged consumer contact through a proper selection and activation of Special Channels touchpoints to maximize awareness and equity of JTI Brands
  • Ownership of the implementation, cost control and reporting of on field Special Events, leading external partners and securing full compliancy
  • Identifies and maximizes local business opportunities managing and optimizing resources allocation


What will you do - Responsibilities:


  • Ensures maximum visibility of the Company Brands in Special Channels, through the control of the correct use of the most appropriate communication tools implemented by Agencies
  • Constantly up-date, develop and manage the POS Leisure panel securing relevance and uniqueness of the cluster, improving Share of Market and implementing peculiar activation balancing specifies of the cluster and distinctiveness of JTI Brands in accordance with Brands/Categories priority
  • Develops and manages relevant local Contacts/Ambassadors/Influencers to activate local initiatives in order to pursue Company strategies, with particular attention to Reduced Risk Products (RRP) category
  • Supervisions of the local agencies mapping phase and support the correct RRP’s activities implementation on the field (focus on operational mechanics and visibility)
  • Selects and manages strategic Pos Leisure panel. Manages special locations through cross-functional projects with sales and communication activities, in accordance with the business guidelines
  • Actively scouts for new opportunities with key players, ambassadors to support marketing guidelines provided in accordance to achieve businesses goals
  • Manages local budgets for the proposed new implementations in the executive's specific plan.


Who are we looking for - Requirements:


  • University Degree
  • 4-5 years of experience in Trade Marketing, Communication/Events, HoReCa in FMCG company or communication/events agencies
  • Strong business acumen and excellent strategic thinking skills
  • Ability to build strong customer relationships and deliver customer-centric solutions
  • Ability to communicate effectively with different internal/external stakeholders
  • Problem solving and project management skills
  • Great team spirit and ability to work in a team and in agile environment
  • Digital savvy and with a good knowledge of MS Office (PowerPoint and Excel)
  • Leadership potential (confidence, influencing, empowerment, people understanding)
  • Ambitious and with a high potential to grow
  • Italian is a must, fluency in English is required


We offer:


  • a variety of challenging projects to develop skills
  • the freedom to express yourself
  • hard-work but in a flexible and fun working environment
  • unconventional working time


Recruitment process:


Thank you very much for your interest in the role. You are welcome to apply.




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