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Title:  Brand Manager

Job ID:  91717
Country:  Thailand
City:  Bangkok
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Bangkok, TH, 00000


We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 83% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, nine years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:




Department: Marketing

Reporting to: Marketing Director


What this position is about:

To develop commercial brand strategies and the plans to deliver on these strategies. Translate brand strategy into brand communication materials and coordinate with Field Marketing, Sales, Agencies and Suppliers to ensure excellent execution of programs and communications. Lead new product development process with the help of GBS. 



What will you do:


  • Develop Annual and ongoing Commercial Brand Strategies and Plans. Translate these strategies into effective programs and communication materials that comply with Regulation. 
  • Lead New Product and Packaging Development process with the help of GBS and develop the Launch Plan for the New Product/Pack
  • Work closely with Field Marketing, Sales, Agencies and Suppliers to ensure excellent execution of Brand Programs and Communication.
  • Understand the consumer and trade intimately and align Brand Strategies and Plans accordingly
  • Responsible for regular brand performance tracking and report, which includes analysis of Nielsen data, internal shipment/ distribution as well as the usage of U&A study or implement a quick study (if necessary) to improve brand performance
  • Budget Management
    • ·Plan fiscal budget with monthly phasing.
    • ·Manage Brand spending within the budget.
    • ·Analyze program performance and ROI.


  • Other (if applicable)
    • Manage various tasks and projects as they arise and upon manager’s request.


Who are we looking for:


  • Bachelor's degree in Marketing or relevant courses
  • Minimum of 7 years of experience in FMCG with a focus on Marketing and Brand Management
  • Native proficiency in Thai language
  • Intermediate proficiency in English


Desired skills and competencies:

  • Expertise in Marketing and Brand Management
  • Strong business and financial acumen
  • Proficient in data analysis




What are the next steps


  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.

Job Segment: Brand Manager, Branding, Marketing Manager, Field Marketing, Data Analyst, Marketing, Data

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