Title:  Horeca and Events Activation Specialist, Azerbaijan

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply till November 18.

We are ready to look both to internal across JTI and external candidates.

Department: Marketing

Location: Baku, Azerbaijan

Reporting to: Consumer and Trade Engagement Manager, Azerbaijan

Role: Permanent, staff position

HoReCa and Events Activation Specialist, Azerbaijan

What this position is about - Purpose:

The primary goal is to ensure the seamless execution of activation programs in the market, focusing on driving exceptional consumer experiences. By meticulously overseeing program implementation, the aim is to maximize brand impact and consumer engagement. This involves aligning strategies with market-specific needs and continuously refining tactics to meet evolving consumer expectations. Ultimately, the purpose is to enhance brand perception, drive loyalty, and achieve measurable results in the marketplace.

What will you do - Responsibilities:

• Develop and execute HoReCa strategy aligned with marketing priorities, integrating brand initiatives;
• Conduct annual HoReCa Census to identify trends and benchmark;
• Implement activation programs to support brand visibility and product availability for JTI products;
• Design marketing plan mechanics for HoReCa to maximize results to deliver the Strategy aligned;
• Ensure efficient interaction with key outlets while monitoring investment compliance with performance metrics, support staff education programs to enhance understanding of JTI propositions;
• Oversee budget usage and ensure expenditures align with HTS and RMC strategies;
• Facilitate timely collaboration with marketing and functions stakeholders, aligning and integrating brand’s initiatives;
• Plan and execute engaging events that enhance brand visibility within the HoReCa channel.
• Ensure fulfillment of administrative tasks and reporting.

Who are we looking for - Requirements:

• Bachelor's degree;
• Minimum 1 year of successful experience in working with HoReCa channel or Previous sales & field experience is advantage;
• Fluency in local language, Russian and English;
• Confident MS user (Excel, PowerPoint, Word);
• Good understanding of Marketing and Sales processes in FMCG companies;
• Good analytical and planning skills;
• Advanced skills of multitasking and project management of medium and high complexity;
• Establish and maintain relationships with HoReCa partners, securing favorable activation opportunities;
• Good presentation skills (prepare and delivery);
• Fast-learning, self-motivator, focus on high results. Constant striving for improvement.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.