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Title:  Trade Marketing Manager

Job ID:  90836
Country:  Netherlands
City:  Amstelveen
Professional area:  Sales
Contract type:  Permanent
Professional level:  Experienced

Amstelveen, NH, NL, 1181


We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 83% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, nine years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:


Trade Marketing Manager





Are you ready to join one of the most challenging FMCG sectors within an international company that offers a lot of opportunities for growth and development?
Are you passionate about working in the M&S department?
Then we have the perfect role for you. For our Trade Marketing Team, we are looking for an ambitious and strategic full-time
Trade Marketing Manager for our office in Amstelveen.


The role is crucial and is key for the development, execution, and optimization of trade programs focused on the Tobacco, Convenience, and Petrol channels. The main programs are category management, trade engagement, and various online and offline activation programs to implement at our key trade partners. In addition, we expect you to develop new programs on a continuous basis in line with our overall M&S strategies and objectives within the category. You will be working closely with the Brand- and Channel Management teams and will have regular contact with our trade partners and external agencies. 



  • Work in close collaboration with the total M&S community and other supporting functions in order to ensure alignment and buy-in of the assigned multi-channel trade programs and trade activities.
  • Evaluate program effectiveness vs. KPIs, monitor results, and recommend corrective actions.
  • Drive in-store retailer brand awareness for the heated tobacco category to maximize knowledge transfer in an ever more darkened market. Create an omnichannel approach delivering the most effective consumer-centric online and offline trade marketing tools reaching retailer and shopper-facing staff in a consistent and integrated way, in an intrinsically engaging manner, and within the confines of legislation.
  • Develop and deliver strategic heated tobacco category management projects and give continued category advice to Trade in cooperation with Channel, Strategic Insights, and Brand Marketing. Support Channel Management in meeting preparation for Trade Marketing programs and join meetings whenever appropriate to improve the overall business and trade relationships within assigned channels and accounts.
  • Advanced data-driven program management and optimization, making sure decisions are made on available data and investigating trade needs supporting JTI’s objectives.
  • Create action plans based on retailer feedback and understanding of retailer needs.
  • Monitor and report the trade marketing budget via monthly budget tracking.




  • Minimal 5 years of Sales/Trade Marketing track record within A-brand consumer goods company
  • WO/HBO (commercial/trade marketing discipline)
  • Computer skills: Microsoft Office, Excel, and PowerPoint skills, Power BI (as an advantage)
  • Ability to communicate effectively across multiple stakeholders
  • Ability to work effectively with data, prioritizing and handling multiple tasks, whilst maintaining attention to detail and dealing with uncertainty
  • Excellent teamwork and interpersonal skills
  • Proactiveness, effective presentation skills, and strategic thinking
  • Proficiency in English and Dutch is essential

At JTI we believe in the importance of a good work-life balance while we offer lots of opportunities for development and career progression – across functions and internationally. Maybe that’s one of the reasons why our employees stay on average an impressive nine years with us and we have been certified as a Top Employer for over thirteen years now. Want to know more about how our employees rate us? Please visit
Next to a rewarding compensation package, we offer a range of other perks and benefits:
•    The opportunity to work 50% of your time outside of the office and 10 days abroad per year
•    Working from home equipment (e.g., chair, screen, mouse, and keypad)
•    25 vacation days + 9 so-called ADV days on a full-time base
•    13th-month salary
•    Bonus scheme

•    Contribution- free pension scheme
•    Great development and training opportunities based on your ambitions and capabilities 
•    Different engagement activities such as dinners, drinks, social gatherings, parties, etc.
•    Working from home allowance
•    Business laptop and iPhone
•    Unique Family leave policy (at least 20 weeks of fully paid parental leave regardless of gender, sexual orientation, or the way of becoming parents)
Sounds interesting? We’d love to hear from you! To make it easier for you to apply, there is no need to upload a cover letter. Only your CV is enough because we would like to get to know you in person.

We will review all applications and make sure that every candidate receives a reply within 2 weeks after the application deadline. If we find your profile matches what we are looking for, one of our Talent Advisors (Katarzyna Basiewicz) from Warsaw will contact you as a first step.
JTI – Japan Tobacco International – is a leading international tobacco company with headquarters in Geneva. As part of the JT-Group, JTI sells its brands in more than 120 countries with around 48,000 employees in over 70 countries worldwide. 
JTI is committed to building a more sustainable future. If we are to achieve our targets, sustainability must be part of the mindset of all our employees and be part of our day-to-day decisions.
Find out more at www.jti.com

JTI is committed to creating a diverse and inclusive work environment. We celebrate the differences that make us unique and strongly believe in a world where you have the freedom to express yourself. Where you can be proud and confident no matter who you are. A world in which we are all equal!
That’s why all applicants will receive fair consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, maternity, or pregnancy. Want to know more about Diversity and Inclusion at JTI? Please visit
Is this not your next career step, but do you know someone who is a perfect fit? Please let us know!
JTI considers it important that this job vacancy is shared as much as possible. JTI, therefore, invites everyone to share this vacancy with people who might be interested and/or suitable for it. If this results in JTI hiring a suitable candidate, you can, under certain conditions, receive a referral bonus of 500 Euros, to be paid out in the form of vouchers. Want to know more about this bonus? Please contact Roy Blokvoort (at and ask for the conditions. This policy does not apply to recruitment agencies or recruitment consultants.


Job Segment: Marketing Manager, Category Manager, Merchandising, Outside Sales, Marketing, Retail, Sales

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