Share this job
Apply now »







Title:  Brand executive

Job ID:  85251
Country:  Kazakhstan
City:  Almaty
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Almaty, ALA, KZ, 00-000


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 87% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, eight years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:



Brand executive



  • Contribute to the development of the long-term growth strategy and annual brand plans
  • Ensure targets implementation for the group of brands (agile approach) throughout the year via planned brand initiatives implementation and ad-hoc support set-up across Kazakhstan, Uzbekistan, Kyrgyzstan, and Mongolia markets within corresponding legal frameworks
  • Lead new product development gate process; follow-up on key milestones and address necessary changes in deployment plans
  • Initiate and lead brand support campaigns development with clear KPIs that will address strategic market’s needs; present developed launch plans to key stakeholders, leading through the required approval process. All to be implemented in close liaison with Brand Managers, HQ Brand groups and Regional team, and wide across other cross functions for high quality and in-time implementation
  • Monitor & report projects performance with clear evaluation metrics to highlight potential issues and opportunities, proactively recommend changes in strategic direction in respective channel by exploiting information from internal & external reports and research.
  • Optimize, manage and control the assigned budget in order to ensure the effective allocation to activities that are in line with the agreed strategies for the brand, and proactively recommend opportunities for additional/optimizing investment.
  • Effectively manage work within the squad ensuring close collaboration and upskilling of more junior team members.



  • Have an University degree preferably in Marketing or Business Administration                                               
  • 2-3+ years proven track record of accomplishments in Brand marketing in international FMCG companies with 1-2+ years of people management skills
  • Experience in New product development (NPD) will be considered as a plus
  • Fluent written and spoken English language skills.
  • Willing to take accountability and is result-oriented. Proactive in taking initiative and creative in seeking solutions
  • Adapt rapidly to change and are at ease to work in a dynamic and agile environment that is fast paced with shifting priorities
  • Curious and thrives in an environment that requires continuous learning and innovation
  • Strong conceptual and analytic skills, while paying attention to details
  • Values to work in a team where positive energy, openness and trust is key
  • Excellent verbal and written communication skills, strong PowerPoint and Excel
  • Has strong agency, project management skills and thirst for executional excellence, experience in driving projects as a project leader.


Job Segment: Product Development, Branding, Project Manager, Brand Manager, Research, Marketing, Technology

Apply now »