Title:  Cycle Planning and Merchandising Manager

Job ID:  94259
Country:  Myanmar
City:  Yangon
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Yangon, MM, 00000


We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com





The incumbent is responsible for the development and implementation merchandising  and cycle planing. Leading the development & innovation of POSM and guardian for overall brand cycle calendar and act to bridge Marketing & Sales priorities for Myanmar market. They are responsible in translating brand strategies to trade strategy, ensuring production lead time, quality, brand fit, channel fit and share of voice is aligned with KPI set and meet the commercial objective. Additionally they are responsible to ensure the POSM investment is tracked and maintained in a good condition.


It is pivotal the incumbent is closely working with all internal and external stakeholders and cross functional collaboration is a must. It’s a mandatory premise that the incumbent to have deep understanding on the retail environment and behaviour, strong consumer centricity with strong focus on innovation and attention to detail. Fluency in English would be a proven foundation for a successful candidature



  • Overall POSM strategy:
    • Lead the strategy development of the merchandising strategy. Ensuring trade and merchandising projects align with strategic business direction and also meet with customer values. This includes creating a POSM/merchandising strategy tailored to brand and channel needs. This involves engaging and alignment with internal stakeholders and external partners and brand KPI's is measurable and aligned.
  • Lead POSM development & Implementation while championing cycle planing:
    • Responsible for excellent execution of POSM / merchandising implementation. Work closely with Field Marketing & Operations teams to understand the field reality ensure that its done on time and in full. Established measurable implementation KPI focusing on implementation "easiness", effectivity and innovation. Act as the liaison between Marketing and Sales for all trade related activation while ensuring both side consideration are considered.
  • Insight Analysis and Reporting:
    • Analyze, provide insights, and improvement recommendations for driving visibility, awareness and brand equity ensuring that there is a thorough understanding of respective program both on key findings, key success factors, improvement plan and execution barrier that may exist. This includes providing a consolidate feedback within M&S (not only marketing), finance (when relevant) with strong focus on ROI.
  • Budget Management:
    • Reporting & alignment with C&TA lead. Leading their team budget/investment management & effective tracking to ensure the efficient use of brand resources while seeking for efficiencies when possible. This includes providing short and long-term plan for all business cycle period. 
  • Team Development:
    • Continue to foster critical mindset in the team, challenge status quo and consistently looking for innovative programs and implementation solutions.
      Building teams capability and drive a strong commercial approach in the team is expected, Ensuring talent pipeline working and in plan for business continuity (if required).



  • University degree or other relevant education. 
  • At least 3 years experience in marketing, marketing communication and/or channel management with FMCG companies (Tobacco is a plus).
  • Consumer marketing or shopper marketing experience 
  • Strong understanding of retail behavior and landscape 
  • Strong cross functional collaboration skills and experienced in leading one
  • Good project management skills with attention to detail and analytical skills
  • Good communication and presentation skills.
  • Fluent in English (both speaking and writing).
  • Functional Skills:
    • Data Analytics
    • Trade program planning and channel management 
    • Merchandise & POSM development 
    • Project Management
    • Budget management 
    • Attention to detail



Thank you for applying! You will receive an update regarding your application within the next two weeks. 


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