Title:  Digital Activation Manager

Job ID:  93960
Country:  USA
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

RALEIGH, US, 00000


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com

Local Applicants Welcome. 


Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Digital & Innovation Strategy Manager

Role: Permanent, local contract



Digital Activation Manager


About the Role 

The Digital Activation Manager supports the Digital & Innovation Strategy Manager and wider marketing team with the management of the LD CRM system and the development and implementation of digital consumer marketing initiatives. The incumbent is also responsible for consumer segmentation, targeting & activation automation as well as designing programs to accelerate consumer conversion into loyalty. 



What you will do

  • Growth Marketing: Analyze digital programs based on digital data (CRM system); establish targeted initiatives to accelerate consumer conversion to loyalty across different channels and touch points. Consult e-mail marketing manager with automated campaigns based on data insights. Support team with establishing digital strategies across the digital ecosystem in line with brand and business objectives. Manage CRM vendor, closely understand features and  capabilities of the system in order to ensure system is used up to its potential and JTI USA needs;
  • Consumer Digital Activation: Develop consumer centric digital activation campaigns and initiatives in line with brand objectives working collaboratively with portfolio managers, creative agencies and developers. Unleash the potential of digital from a brand building and emotional connection perspective with consumers. In charge of strategy, creative development and project management from idea to implementation;
  • Digital Activation - Retail Independents: Manage “Drive to Online” Programs; establish continuous feedback groups and drive User Experience and other program improvements; measure results and engage related sales teams; closely collaborate with the Digital Marketing Manager to establish a more automated B2B2C process. Develop and execute periodic sweepstakes programs with the aim to recurit adult consumers and optimize engagement & conversion to LD Rewards Program;
  • Digital Data: In charge of on-going digital reporting, engaging the team and formulation of data driven decision to optimize consumer conversion and experience;
  • Partner with cross-functional teams, including portfolio managers, trade marketing, sales, customer service, legal, corporate affairs and IT.




Who We Are Looking For

dynamic, passionate, and result-oriented person, with:

  • Bachelor’s degree required in Business, Marketing or related field;
  • 4-7 years of experience in consumer and trade marketing. Experience across both, retail and digital marketing preferred;
  • Fluent English;
  • Must have both, strong strategic capabilities as well as ability to be hands-on and manage tactical execution;
  • Strong collaborator with the ability to navigate projects within a complex organizational structure and stakeholders across functions;
  • Experienced in activating brands in both, a retail and online enviornment;
  • Ability to collaborate in a team environment;
  • Thorough understanding of digital marketing principles;
  • Ability to analyze data and formulate data driven decisions to optimize product performance;
  • Experience in designing and executing CRM strategies to enhance customer engagement, retention, and conversion;
  • Strong understanding of market segmentation principles and techniques;
  • High proficiency in Microsoft Office, including Word, Powerpoint and Excel;
  • Excellent communication and project management skills;
  • Passion for brand building; creative with content development;  


What We Offer


In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities. 


Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. 


We ask for accountability, ownership, results, and collaboration. 


And we care for our people's well-being - In addition to the salary, you might want to enjoy the following: 

  • Annual Performance based Bonus
  • Employee Stock Purchase Plan 
  • Personal Development 
  • Medical/ Dental & Vision Plan for employee & family members.
  • Life insurance
  • Matching 401(K)
  • Paid Time Off (PTO)
  • Paid Family Leave of 20 Weeks
  • Short-Term & Long-Term Disability 
  • Education/ Tuition Assistance
  • Flexible Dress Code
  • Hybrid Work Setup 
  • Snacks & Drinks
  • Office Parties 
  • Volunteering Activities 
  • Employee Assistance Program - counseling, for employees & family members. 


In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.) 

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