Title:  Portfolio and Activation Manager

Job ID:  91246
Country:  Indonesia
City:  Jakarta
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Jakarta, JK, ID, 12430


We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 83% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, nine years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com



What is this role about?


Develop and implement portfolio strategies to strengthen brand in market, build brand image perception to targeted market by designing brand guidelines and overseeing marketing activities to ensure the right message is delivered for appointed SKU to ensure the brand values and image are followed.


What will you do?


Portfolio Strategy:

  1. Accountable to build brand image based on research information to appointed SKU.
  2. Design and implement the setting of brand guidelines, brand vision and brand value to ensure the deliverable aligns with company strategy.


Pricing (Brand and Competitor) Strategy:

  1. Design pricing strategy of appointed SKU compares to competitors' in order to determine which factors matter in deciding brand price for targeted market.


Product and NPD:

  1. Ensure end-to-end process of product development, developing new business opportunities and pricing the new product for its launching.
  2. Accountable to generating names for new and existing products and services, coming up with ideas for new packaging designs (i.g shape, size, colours, fonts and imagery) align with R&D and GSC.


Internal and External Partnership:

  1. Coordinate and communicate with all internal stakeholders in presenting proposal and managing multiple interest from each department in order to support the brand objective / program deliverables.
  2. Maintain communication with external agencies (i.g research agency) on managing all projects that are being develop and create annual assessments of agency's performance to ensure the brand development and launch runs well.


Brand Activation:

  1. Coordinate and collaborate with consumer communication & engagement as well as sales team on the marketing process of appointed SKU to ensure program implemented aligns with brand image and strategy.
  2. Manage and monitor the budget for advertising and promotional items and designing and planning potential area to execute the marketing program.


Who are we looking for?


  • Minimum Bachelor Degree in Business, Advertising and Marketing, Economics or Engineering from reputable University.
  • > 5 years relevant experience in FMCG marketing functions. Preferably with experience in tobacco industry.
  • Good knowledge in strategic planning (Brand management, pricing, taxation, P&L)
  • Have good understanding of principles of distribution, trade marketing and field marketing,
  • Have experience pricing and new product development is a must
  • Cross-cultural experience
  • Fluent English (required) / local language speaking
  • Functional Skills:
      • Brand Management
      • Risk & Reputation Management
      • Integrated Marketing Communications
      • Marketing Digital Integration
      • Monitoring and Measuring Marketing Effectiveness
      • Product Management
      • Sustainable Marketing


What are the next steps?


Thank you for applying! You will receive feedback within the next two weeks. 



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