Title:  Brand Manager

Job ID:  91158
Country:  Philippines
City:  BGC, Taguig City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

BGC, Taguig City, 00, PH, 1634


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 83% of employees feel happy working at JTI, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more: jti.com


Position level: Manager, WG3
Function: Marketing
Reports to: RMC Brand Portfolio Director

Location: Taguig City, Philippines




  • Drive strategic planning process for the brand by identifying key issues & opportunities, leading portfolio analysis, developing strategies for communications, channels (both retailer- and consumer-facing such as Digital), areas/zones, and pricing. This includes driving insight generation and ensuring these are clearly translated to compelling plans and initiatives.
  • Lead the development of consumer-relevant, equity-building communications strategy and content for all brand campaigns across key consumer touchpoints including Digital and Trade. Translate global assets and toolkits into fresh, creative, and locally-relevant executions that can support opportunities identified by Field Marketing, Sales, and Digital.
  • Analyze market dynamics and use brand health drivers, emerging trends and measurement tools to plan, prioritize and build effective marketing plans/models as well as identify opportunities and provide strategic recommendation for portfolio launches/changes and channel/area plans. Regularly monitor current & new product performance metrics (distribution, volume, repeat purchase, market share, etc) and track overall brand performance in order to ensure performance delivery.
  • Lead new products/claims development for the brand, which includes defining the overall 360 degree launch strategy (together with Field Marketing, Digital, and Sales), anticipate issues, build contingency plans, monitor new product performance and deliver new product KPIs.
  • Responsible for brand operations such as managing budgets, overseeing product lifecycle from demand forecasting to production, delivery, and sale of SKUs, and leading Sales & Operations Planning (S&OP) for the brand to ensure minimal to no supply disruptions and NTM / FG write-offs.             




  • University degree is required, preferably in a Marketing/business-related course.
  • At least 5 to 7 years brand management experience in FMCG or large multinational companies. Experienced in strategic brand management, new product development and introduction, insighting, project management, and brand positioning/communications development.
  • Experience in handling a global brand or multi-market an advantage.
  • Proven team player and an effective communicator.
  • Adept at data analysis and creative problem-solving. Able to handle multiple and complex projects.
  • Fluent in spoken and written English.
  • Proficient in Windows applications; Familiarity with Nielsen Answers is a plus.                                 




  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.




Thank you for applying! You will receive feedback on your application within the next two weeks.



Job Segment: Branding, Brand Manager, Marketing Manager, Field Marketing, PLM, Marketing, Management