CONSUMER AND TRADE ACTIVATION MANAGER CROATIA

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Consumer & Trade Activation Manager Croatia

Position

In this role, you will lead the development and execution of Consumer & Trade Activation strategies, ensuring strong brand presence across channels and delivering on key business KPIs through impactful market execution.

Responsibilities

• Develop and execute consumer and trade activation strategies across key channels (HoReCa, retail, events, digital)
• Translate brand plans into effective activation initiatives and ensure high-quality execution
• Lead and develop the activation team, setting clear KPIs and driving performance
• Manage activation budget end-to-end, ensuring efficient allocation, cost control and optimization
• Track and drive performance against key KPIs, ensuring effective delivery and continuous improvement
• Define and monitor trade visibility and merchandising standards across channels
• Manage external agencies and suppliers, including coordination, negotiation and performance tracking
• Ensure strong in-market execution through close collaboration with field teams and regular market visits

Requirements

• Fluent in Croatian and English
• University degree
• Advanced MS Office skills
• Minimum ~5 years of relevant FMCG experience, preferably in trade marketing or consumer & trade activation
• Proven people management experience or strong leadership potential
• Strong communication, stakeholder management and collaboration skills
• Experience working with external partners and suppliers, including negotiation
• Strong analytical mindset with solid experience in budget management and KPI-driven environments

• High level of ownership, independence and accountability, with a focus on delivering measurable impact

• Experience in regulated industries is an advantage

What to expect

• Permanent employment contract
• International working environment
• Professional development and learning opportunities
• Life and medical insurance
• Transportation allowance
• Multisport card
• Annual vacation days above minimum legal requirement
• Flexible working conditions

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.