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Title:  Travel Retail Brand Marketing Manager

Job ID:  21820
Country:  United Kingdom
City:  Weybridge
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston (#2 global brand), Amber Leaf (#1 tobacco product in UK); B&H, Silk Cut and Sterling. Our global brands also include Camel, Mevius, LD and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category. 

Headquartered in Geneva, Switzerland, we employ over 40’000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year with regional Top Employer Certification in Europe #1, Asia #1, North America #1, Africa #2 and Middle East #3. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. 
We are a member of the Japan Tobacco Group of Companies. For more information visit  




About the Position


JTI Travel Retail MENEAT (Middle East, Near East, Africa, Turkey) Marketing is looking for a competent marketing manager who will join the team to manage brand marketing in duty free travel retail channels where Tobacco enjoys high marketing freedom. Reporting to the Travel Retail MENEAT Brand Marketing Manager, you will be responsible for developing and implementing key marketing activities, brand and portfolio strategies, activation campaigns, merchandizing and monitoring of sales representatives in Turkey, North Cyprus and Africa markets. Travel Retail is an exciting and challenging environment with opportunity to target various number of international passengers, follow domestic trends and capture consumer’s attention across the globe.  If you are self-motivated, business driven with can do attitude, join our ambitious, committed and multi-cultural team.



Key Roles & Responsibilities


  • Develop and implement annual strategic plans, together with sales team, to maximise sales and drive brand equity in line with JTI’s global strategies.
  • Drive and implement consumer/trade promotions in order to leverage brand awareness and trial. Work closely with HQ Equity team and line manager and define relevant activation plans. 
  • Liaise closely with the Merchandising team to implement merchandising guidelines in order to ensure consistency of image, ensuring execution with excellence in all store environments.
  • Identify and prioritize opportunities within the brand / assigned markets and coordinate plans with sales and marketing team to deliver against KPI.
  • Build on engagement with domestic markets together with line manager so to be able to translate their strategies in the travel retail environment.
  • Manage development and motivation of retail sales representatives by providing relevant marketing materials, setting KPI and acting on feedback.
  • Take ownership of marketing budget for assigned markets with follow-up and monitoring spend analysis during last estimates and annual strategic plans.
  • Travel to assigned markets upon business needs.



Education & Experience


  • University degree (required), preferably in Marketing.    
  • 5+ years relevant brand marketing experience in FMCG (Tobacco / Travel Retail is a plus) , managing activations from start to finish.
  • Tobacco and/or Travel Retail experience is a plus.
  • Experience in a multi-cultural and cross-functional environment is preferred.
  • Fluency in English is a must. Other language is a plus.
  • Knowledge in all Microsoft Office applications (Excel, Word, PowerPoint)       



Candidate We Look For  


  • Collaborator who can cultivate strong partnerships across cross-functional teams.
  • Creative thinker and proactive, resourceful problem solver.
  • Excellent communicatior with top-notch project management skills.
  • Multi-tasker with efficient time/priority management skills in a fast-paced environemnt.
  • Competent project manager with keen attention to detail in tasks and budget tracking.
  • Mature professional who can work well under pressure. 
  • Team player with positive attitude and can-do spirit


Application deadline is February 15, 2019. 

Position is based in Weybridge, U.K.

Job Segment: Branding, Brand Manager, Marketing, Retail, Travel

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