Business Solution Architect (Data Segmentation & Activation)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please apply by 18 July 2025

Business Solution Architect (Data Segmentation & Activation)

Purpose:  

The Business Solution Architect will lead the strategic design and evolution of our consumer data and marketing automation ecosystem. This role will focus on aligning business objectives with technology capabilities, particularly in the integration of Consumer Data Platforms (CDPs), Marketing Automation tools, and messaging/notification platforms.

This role is responsible for defining a scalable, future-proof architecture that enables the collection of consumer data from multiple sources, the implementation of a robust and flexible data model for segmentation, and the orchestration of omnichannel marketing and transactional communications.

The ideal candidate should combine a strong technical background with a good understanding of the Martech business processes, including the customer journey.

We are looking for a strategic thinker with a passion for leveraging data to drive consumer engagement and business outcomes, with the ability to liaise effectively with business and technical teams.

Responsibilities:

Business Solutions Architecture and Design  

• Develop and maintain robust, scalable, and secure solution architectures for Consumer Data Platforms (CDPs) and Marketing Automation systems, including batch and real-time data pipelines, ETL/ELT processes, and data quality frameworks, ensuring alignment with organizational standards and industry best practices
• Define business-driven data models and segmentation frameworks that support personalized, omnichannel marketing and transactional communications across the customer lifecycle

Martech Integration Strategy Development

• Lead the development of a cohesive integration strategy across marketing technologies—including e-commerce platforms, consent management systems, and messaging tools—to build a unified and efficient Martech ecosystem
• Partner closely with technical solution architects to ensure smooth data exchange, system interoperability, and end-to-end integration across platforms

Business–Technology Alignment

• Act as a strategic liaison between business stakeholders and technical teams, ensuring alignment of solution designs with business objectives and facilitating successful implementation

Collaboration with Stakeholders

• Work closely with cross-functional teams to gather and translate business requirements, challenges, and goals into actionable architectural strategies

Support for Engineering Execution

• Provide architectural guidance and support to product engineering teams throughout the implementation lifecycle, ensuring adherence to design principles and technical standards

Maintenance of Technical Documentation   

• Develop, review, and update technical documentation, including Solution Design Documents, integration blueprints, and data flow diagrams, to ensure clarity and consistency

Data Engineering Standards and Excellence

• Define standards for data ingestion, transformation, cataloging, observability, and stewardship to ensure reliable, trustworthy consumer data

Continuous Improvement and Innovation

• Evaluate and optimize existing solutions to meet evolving business needs, leveraging performance metrics, user feedback, and emerging technologies
• Continuously monitor industry trends, innovations, and best practices in consumer data management and marketing automation to inform strategic decisions and enhance solution capabilities

Requirements:    

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field 
• Master’s degree in Data Science, Applied Math, or a related technical discipline is a plus
• Fluent in English
• 8+ years of experience in enterprise architecture, solution design, or technical leadership roles
• 5+ years of hands-on experience with Consumer Data Platforms (CDPs), marketing automation tools, and customer engagement technologies
• 3+ years designing or overseeing large-scale data engineering solutions (streaming & batch)
• Proven track record of leading cross-functional teams and delivering complex, integrated marketing technology solutions
• Experience working in agile environments and collaborating with product, engineering, and business stakeholders
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and consent management practices
• Proficiency in data modeling, API integration, and cloud platforms (e.g., AWS, Azure, GCP)
• Hands-on experience with ETL/ELT tools (e.g., Fivetran, Airbyte), stream processing frameworks (e.g., Kafka, Kinesis, Pub/Sub), and orchestration (e.g., Airflow, Dagster)
• Familiarity with E-commerce platforms (e.g., Magento, Shopify, Salesforce Commerce Cloud)
• Understanding of data governance, identity resolution, and omnichannel orchestration
• Experience with documentation tools (e.g., Confluence, Lucidchart, Visio) and project management platforms (e.g., Jira, Trello)

What we offer:

• Competitive pay and an attractive annual bonus.
• Ongoing development opportunities in a multinational environment, a wide variety of projects, ambitious goals, and independence in achieving them. Promoting from within the culture
• Freedom with responsibility (we trust your competencies, ability to manage your time, and your scope of work)
• A lot of flexibility in terms of work arrangements (work from office or from home).
• Private medical care (various options to choose from) and life insurance. 
• Employee pension and savings programs
• JTI Family Leave Benefit – including extended paid paternity leave and fully paid maternity leave
• Multisport card, foreign languages classes
• Wide variety of trainings, webinars and professional courses on our e-learning platforms, including sponsored certification programs (for employees fulfilling the admission criteria)
• Modern office with traditions (Art Norblin Factory) in convenient location, equipped with a library, mindfulness zone, spacious kitchen, garden terrace, massage chairs and underground bicycle parking

What to expect:   

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

JTI GBS Poland Sp. z o.o. has introduced an Internal Reporting Procedure for Whistleblowers. If you would like to review this procedure, it is available upon request.

If you decide to participate in this recruitment, the administrator of your data will be JTI GBS Poland sp. z o.o. with headquarters in Warsaw. Your data will be processed only to support the recruitment process in which you participate. Detailed information on the processing of your data here.