Title:  Brand Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Brand Manager

Position:

The essential of the role is to support defining, developing, and supervising strategic goals for the assigned tobacco category. You will be running and overseeing the implementation of initiatives to meet business and category targets, aligning with JTI HQ and local priorities, brand guidelines, budget turning points, and legal requirements.

Responsibilities:

• Manage brand equity and complete marketing mix elements (pricing, new products, communication, promotions, distribution) in line with global brand positioning and master plan.
• Monitor performance metrics (volume, market share, distribution) and track competitors to recommend actions based on thorough analysis. Provide market data to collaborators (region HQ, market management, sales).
• Implement brand and trade activation plans, ensuring alignment with legal and global guidelines. Lead all aspects of consumer communication, trade activation programs, and omnichannel strategies.
• Manage brand budget, providing input for planning and ensuring optimal return on investment across consumer and trade activation, retail, and events.

Requirements:

• 2 years of experience, preferably in international FMCG company in brand management area
• Strong analytical mind with structured and organized approach to task implementation
• Strategic thinker with great communication and presentation skills
• Fluency in English
• MS Office literacy

What to expect:

Inclusive culture, psychological safety at work and numerous growth opportunities are our biggest advantages. Besides, we are offering the most competitive benefits package:

Flexi-Perks – gift voucher each day which can be spend for food, health, electronics, books, or leisure goods;

• Best in class health insurance;
• Substantial contribution to 3rd pilar pension fund;
• 20 weeks fully paid parental leave, regardless of location, gender, sexual orientation or whether our employees become a parent via adoption, surrogacy or birth;
• Learning and development bucket to spend on any learning/ personal growth activities;
• Cash allowances on important personal events/ occasions;
• Internal gifts for employees (travel vouchers, electronics etc.)
• Exciting team building events/trips
• Trendy office in case you prefer working from office and contribution to home office set-up if you prefer to use a hybrid work opportunity and spend 50% time working from home.

Are you ready to join us? Build your success story at JTI. Apply now! Please, send your CV in English.

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.