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Title:  Employer Branding Specialist

Job ID:  43082
Country:  Philippines
City:  Taguig
Professional area:  Human Resources
Contract type:  Permanent
Professional level:  Experienced

Taguig, 00, PH, 1634


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more: jti.com


Position level: Manager, WG4

Reports to: Recruitment & Employer Branding Manager

Applicants: Local Applicants only


As an EB Specialist, you will be building and strengthening JTI Employer Brand through a holistic, through-the-line and candidate-centric Employer Brand Strategy & Activation across the full talent journey and with focus on Generation Z and early-to-mid professionals.


The main deliverables of this position are positive awareness & competitive attractiveness of JTI as an Employer of Choice, sufficient quantity and high quality of candidates, and high caliber referrals by employees applicable for 3 entities (Market, Factory, GBS).



  • Build JTI as an Employer of Choice among Generation Z by setting up a strong and long-term young talent attraction platform with Make It Bright with objectives to attract & successfully integrate brightest young talent to JTI, deliver positive shifts of awareness & attractiveness of JTI as an Employer as a foundation of a future talent pool for JTI
  • Build JTI as an Employer of Choice among early-to-mid professionals by overcoming key barriers and attracting the brightest cross industry talent to join JTI talent pool and apply to relevant positions
  • Engage current employees with JTI Employer Brand and encourage employees to act as ambassadors and promote JTI among peers & refer JTI to the best talent.



  • Bachelor or Master’s Degree in Human Resources or Marketing
  • At least 1-2 years’ experience within HR or Marketing functions.
  • Knowledge in Marketing Strategy, Brand Activation, Consumer Insights & Research, Project Management, Digital Marketing
  • Understanding of People & Culture / HR
  • Collaborative skills and ability to work well within a cross-functional team
  • Advanced written and oral English
  • Adept with MS Office (Word, Excel & PowerPoint), knowledge of design software is a plus



  • An opportunity to establish a profound business relationship in a new People & Culture organizational set up
  • Get a holistic view and self-development on all related P&C matters within the organization
  • Impact employees’ wellbeing, performance, career and culture
  • 20 years of JTI’s double digit global growth
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.


Job Segment: Branding, Project Manager, Marketing, Research, Technology

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