Title:  Digital Brands Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Reporting to: Digital Operations Lead

Location: BGC, Taguig

Department: Digital

Application Duration: The advertisement will remain open until the vacancy is filled.

Digital Brands Manager

As the  in the Digital Brands Manager in the area of Digital, you will: 

• Serve as the brand guardian for JTI's digital brands, including Negosolve, Sagot Ka Ni JTI, and JTI Japan Quality.

• Report to the Digital Operations Lead, the incumbent is responsible for the strategic direction, identity, guidelines, and oversight of marketing communications, PR & Content, and messaging requirements for these digital brands. This role involves managing a team, ensuring consistency, innovation, and effectiveness across all digital branding and communication initiatives across multiple digital touchpoints.

• Work cross-functionally with colleagues in Digital Operations, especially Trade CX, Digital Experience and CRM & MA, as well as other areas of Marketing & Sales (M&S), Field Marketing, Corporate Communications, Legal, Finance, and Commercial Business Units to ensure cohesive and integrated strategies.

• Strategic Direction & Brand Management: Develop and implement the strategic direction for JTI's digital brands, ensuring alignment with overall business objectives. Oversee the maintenance and evolution of brand identities, guidelines, and positioning across all digital platforms. Ensure all digital branding initiatives are consistent, innovative, and effective in enhancing brand perception and awareness.

• Marketing Communications & PR Oversight: Lead the planning and execution of integrated marketing communications and PR campaigns for digital brands. Ensure that all campaigns align with brand guidelines and strategic objectives, effectively reaching target audiences. Collaborate with the Digital Brands PR & Content Manager and the Digital Brands Integrated Marketing Communications Manager to deliver cohesive and impactful communication strategies.

• Team Leadership & Development: Manage and mentor the team. Foster a collaborative and high-performance work environment, providing guidance, support, and professional development opportunities. Ensure the team effectively executes strategies and meets project deadlines.

• Performance Monitoring & Analysis: Monitor and analyze the effectiveness of digital branding and communication initiatives. Utilize data and insights to refine strategies and improve outcomes, ensuring alignment with business goals. Drive continuous improvement initiatives to optimize engagement and brand perception in the digital space.

• Cross-Functional Collaboration: Work closely with the Digital Operations Lead and other discipline leadas (Trade CX, CRM & MA, Contact Care, Digital Experience, and E-Commerce) to ensure cohesive strategy and execution. Engage with senior leadership to align digital brand strategies with broader business initiatives. Collaborate with Corporate Affairs, Legal, Marketing & Sales, Field Marketing, Finance, and CBUs to support integrated communication efforts.

Requirements: 

• Graduate degree or equivalent vocational training in Communication Arts, Marketing, Advertising, Journalism, Creative Writing, etc
•  minimum 8 years proven experience acquired in JTI and/or in previous company (preferrably in FMCG industries) in Marketing and/or Communications
• Fluent Tagalog and advance in oral and written english

• Functional Skills:

  • Proven ability to develop and implement comprehensive strategies for digital brand management and marketing communications.

  • Expertise in maintaining and evolving brand identity, guidelines, and positioning across digital platforms.

  • Advanced knowledge of creating and executing integrated marketing communications plans that align with business goals.

  • Strong understanding of PR principles and community relations to enhance brand perception and awareness.

  • Experience in leading and developing a team, fostering a collaborative and high-performance work environment.

  • Ability to analyze market trends, campaign performance, and digital metrics to inform strategy and decision-making.

  • Competence in managing multiple projects simultaneously, ensuring timely delivery and alignment with strategic objectives.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.