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Title:  Reduced-Risk Product (RRP) Digital Marketing Brand Manager

Job ID:  44574
Country:  Philippines
City:  Taguig City
Professional area:  Reduced Risk Product
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 1634


We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more: jti.com)

Please apply till February 19, 2021, COB

Local applicants are welcome.

Department: Marketing & Sales

Location: Taguig City, Philippines
Reporting to: Reduced-Risk Product (RRP) Director
Role: Permanent



The purpose of this position is to lead the digital marketing function for Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category. 


The incumbent will be responsible for defining the RRP brand digital marketing strategy, establishing the RRP digital ecosystem, bringing brand and campaign ideas to life, and creation of digital marketing assets for all digital channels.  


In addition, the incumbent will play a key role to explain the value and impact of modern digital marketing techniques to aid the future growth of the JTIP RRP business. Collaborations with other teams will be required to recommend the optimal RRP digital marketing strategy (SIBI, RMC Marketing, M&S Digital)



  • Digital Brand Management: Work as a digital marketing expert within the RRP team.  Define and translate brand requirements into digital objectives and activities. Feed digital requirements into the brand thinking, applying clear objectives and strategic requirements to ensure short- and long-term objectives.

  • Digital Ecosystem Management: Develop and implement the RRP Digital Ecosystem - brand website, e-commerce.  Strong performance management attitude to support activation in both brand and eCommerce channels.  Ability to provide proactive feedback to the RRP and collaborative teams (content, technology, and strategy) to improve the delivery of sales and marketing campaigns.

  • Digital Campaign Management: Demonstrate the ability to translate brand and product briefs into campaigns and best in class product launches online.  Have an expert understanding of digital channels, channel requirements, and how to evaluate success.  Experience in working at the heart of a brand and being able to proactively influence senior-level brand thinking.  Link to wider digital marketing objectives including content, CRM, and social media marketing.

  • Stakeholder & Agency Management: Experience in managing and educating stakeholders in all things digital.  Be able to translate digital activity into business metrics, provide a go-to source of digital expertise, and proactively educate the wider department in the area of digital marketing and digital campaigns.  Experience in managing multiple agencies.



  • A Bachelor's degree or equivalent vocational training in Marketing/Digital Marketing
  • 7+ years of proven work experience as a Digital Brand Marketing Manager
  • Have experience in defining and building Digital brand and marketing strategies
  • Have experience in creating multi-channel Digital campaigns (either stand-alone or as part of an ATL campaign)
  • Strong experience in creating messaging and positioning for products and brands, and translating them into effective and impactful campaigns
  • Have an in-depth understanding of online marketing tools and social media platforms
  • Have proven ability to manage complex projects and market requirements
  • Performance and analytical mindset (metrics, KPIs, and measurement frameworks)
  • Have proven ability to work within a technical environment (translating and aligning the business to technical requirements)
  • Have excellent English written and verbal communications skills



  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.
  • Should you have any questions, you are welcome to contact Leviste, Maria Erica (MariaErica.Leviste@jti.com)


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