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Title:  Market Research Specialist (Consumer and Trade)

Job ID:  78065
Country:  Philippines
City:  Taguig City
Professional area:  Strategy & Insights
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 0000


We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:

This position will remain open until filled.

Department: Strategic Insights & Business Intelligence

Location: Taguig City
Reporting to: Strategic Insights Group Manager
Role: Permanent



  • The Consumer and Trade Insights Specialist will support the insights team on research requirements and data analysis needs, which will aid in converting data into actionable insights required in the formulation of business strategies and decisions. The role is integral in the development of a consumer-centric understanding of the tobacco trade landscape. He/she must connect different sources of information (internal or external), identify and address information need gaps in an efficient and timely manner, in compliance with the company's quality standards and policy.



  • Report and Analysis

    • Establish a solid understanding of a consumer-centric and business-centric view of the landscape and dynamics of traditional and modern trade and other emerging channels i.e. digital

    • Profile the trade based on different types of channels (wholesaler or retailer, modern vs general trade, others) and types of consumers/ shoppers who visit the outlet, while identifying opportunities for growth for tobacco products (ready-made cigarettes, reduced-risk products, and other tobacco products)

    • Support a deeper understanding of the consumers of different tobacco products and shopper behavior, in general

    • Assist the team in building custom reports and dashboards

    • Expand data sources through searching and incorporating external sources on FMCG consumer trends, retail trade insight, and other macro indicators to strengthen analysis

    • Performs ad hoc analyses, whenever needed, while ensuring timely and accurate reporting to all stakeholders


    Project Management

    • Identifies key business challenges, determines and designs independently the necessary solutions, tools, and analyses to help drive brand growth strategies and plans through actionable insights and recommendation

    • Manages independently and/or supports all research requirements from designing the study, creating project brief, questionnaire design, ensuring data accuracy, data analysis up to reporting and management of the external agency

    • Ensure strategic insights projects are in line with business requirements, proactively ensure milestone completions, and raising to the stakeholder's potential issues that might be encountered upon implementation



    Strategic Business Support

    • Partner and cross-collaborate with different departments, not limited to Marketing & Sales, for any data-driven custom analysis and research requirements

    • Support special projects not limited to the following: 

    • Driving actionability of consumer segmentation at a territory level

    • Assisting the team in delivering a quality trade census

  • Administrative Support

    • Performs administrative tasks such as budget monitoring, creation of internal documents such as contracts, project briefs, purchase requisition, purchase order requests, closure reports, and other tasks that may be assigned from time to time



  • Bachelor’s Degree in Statistics, Marketing, Economics, Mathematics, Social Sciences, or any other related field. An equivalent of the same in working experience is also acceptable for this position.
  • At least 3 years of work experience in market research and data analytics from any market research agency or FMCG industry
    Tobacco / retail industry experience is a plus

  • Fluent in English (written and verbal)

  • Project Management and People management experience is a plus

  • Functional Skills
    • A strong foundation in research methodologies and statistical analysis
    • Strategic thinker who is able to develop and execute plans and tactics independently at all levels
    • Detail-oriented, strong analytical and problem-solving skills
    • Outstanding interpersonal, communication, and presentation skills
    • Proven people management skills, team player. Cross-cultural experience
    • Ability to work well in a fast-paced, consensus-driven, diverse environment
    • Proficient in MS Office applications such as Excel, Word, & Powerpoint 
    • Knowledge of other data visualization tools is a plus



  • Work in our office in Taguig City
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.

Job Segment: Market Research, Data Analyst, Statistics, Data Conversion, Marketing, Research, Data

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