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Title:  Consumer Engagement Strategy Manager - Area

Job ID:  57871
Country:  Philippines
City:  Taguig City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 1634


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.


It’s the perfect moment for you to #JoinTheIdea. We’re opening our Global Business Service center in the heart of BGC Manila and looking for more than 300 bright minds to join a global multinational with an exciting start-up vibe.




The Consumer Engagement Strategy Manager is the overall lead in the development of consumer engagement strategies for equity-building and CE initiatives aligned with brand priorities for Work (DSA), Live (GT/MT), Play (HRC) and emerging channels in their assigned areas. CE initiatives include management of Horeca and DSA brand spaces, 121 activations, events, special activations and festival participation in both traditional and non-traditional channels. The position acts as the single point of contact for a specified area – GMA, Luzon, VisMin.


You, together with the CE Agile team, will work closely together to design CE toolkits and establish a menu of CE programs which will serve as a guide to support the bottoms up approach of the FM Zone Managers and team in their program planning, execution, and evaluation.  This position will work closely with the FM Executives who negotiate for opportunities to conduct activation in legal-aged meeting points in the assigned territories and channels. The role will entail regular communication and coordination with various functions (ie. brand team, PPO, legal, finance, sales, on-ground FM) to ensure that all consumer engagement related initiatives are within the bounds of the JTI and brand guidelines and marketing campaigns.




  • Create overall consumer engagement strategy for equity-building activities for Work (DSA), Leisure (HRC), Live (GT/MT) and emerging channels in the regions/territories based on Brand Plans and broad area consumer insights
  • Plot the region’s consumer journey and path to purchase and ensure handholding of consumers in each touchpoint


  • Spearhead development and calibration of region’s CE Toolkits to guide creation of specific programs while providing analytical support particularly on consumer trends & behavior
  • Lead development of areawide consumer programs and consumer promotions from ideation to cascade and regular monitoring as well as eventual evaluation of the said programs.


  • Regularly communicate with different functions i.e., Brand, Legal, SIBI and FM, etc. to ensure inputs provided to the Field Marketing Team and CE Agile Team are update and relevant
  • Regular alignment with the Field Marketing team to ensure that the ongoing consumer engagement initiatives are relevant and aligned with brand objectives, targeting the right consumers and within the bounds set by the Legal Team. 

CE SPOC for a specified area (GMA, Luzon or VisMin)

  • Act as single point of contact for the CE Agile Team in the development of new region-specific consumer engagement initiatives (i.e., 121 and regular events) and for major festivals and special activations
  • Consolidate all inputs from the onground Field Marketing team on the different consumer engagement initiatives and assist CE Agile Team in crafting new engaging and relevant 121 initiatives.


  • Handle Account & Budget Management for local chain accounts for both DSAs & HRC
  • Coordinate with FM for negotiations
  • Manage Contracts, Payouts & Fabrication
  • Creation of Consumer related promotions and programs for these types of accounts



  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses

  • Minimum of 5 years professional experience in marketing, brand management, consumer and trade marketing preferably in multinational environment or FMCG company

  • Capable of creating and implementing consumer promotions and merchandising activities

  • Good in project management skills, negotiation skills, consumer and agency relationship management skills

  • Highly result-oriented, organized and with good interpersonal skills

  • Good communication skills - Oral and Written (English, Filipino).

  • Proficient in Windows application.


  • Below-The-Line Activities Planning and Execution
  • Excellent Interpersonal and People management skills 
  • Data Analysis and Planning
  • Project Management, Monitoring and Evaluation
  • Problem Solving
  • Presentation Skills
  • Adept with MS Office (Word, Excel & Powerpoint)
  • Budget Management



  • Work in JTI Philippines Headquarters in Taguig
  • Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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