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Title:  Brand Manager

Job ID:  58128
Country:  Philippines
City:  Taguig City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Taguig City, 00, PH, 1634



We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more: jti.com)

Local applicants are welcome.

Department: Marketing

Location: Taguig City, Philippines
Reporting to: Agile Operations Team Manager
Role: Permanent




The incumbent is responsible for delivering on key growth strategies and initiatives of the various brands in the market that will provide the greatest value to consumers. As part of the Agile team, he will bring speed, consumer-centric thinking, facilitation, and innovation to ensure optimum delivery of identified brand priorities. He takes lead in translating, activating, and adjusting brand plans, based on a strong and holistic understanding of the brand, category, consumer, and touchpoints/channels, to help drive competitive advantage and strengthen position in the market. He will champion the agile mindset and ways of working to help the organization respond to opportunities in a fast and relevant manner. He will closely collaborate with Brand leads, Field Marketing, Digital, and other stakeholders including external agencies to ensure that projects are executed timely, efficiently, effectively, and consistently.



  • Lead the translation and execution of brand strategies into consumer-relevant and impactful initiatives that can be implemented quickly across touchpoints/territories consistently. This includes (1) Driving innovative thinking and an iterative approach of test and learn, based on a strong understanding of the market, consumer, channel dynamics, as well as internal capabilities and requirements, and (2) Ensuring adherence to brand positioning, equity, and guidelines across all executions. 

  • Ensure quality and timely implementation of identified brand projects by driving stakeholder collaboration and management (both internal and external such as agencies), proper prioritization, self-organization, and an agile approach to solving challenges. This may include PLM-related projects (NPD, portfolio initiatives), as well as creative development and content creation via KVs, playbooks, toolkits.

  • Assist in the development of brand strategies and plans that will deliver sustainable long-term growth based on knowledge of what works and what doesn't across key consumer touchpoints including Digital, Activations, and Trade, as well as brand health drivers. Help translate global assets and toolkits into fresh, creative, and locally relevant executions that can support opportunities identified by Field Marketing, Sales, and Digital. 

  • Supports brand operations (i.e. budget management, S&OP process) through responsible resource management and planning for assigned projects, which includes working within budgets, providing inputs to demand forecasts, and monitoring supply production and write-offs. 



  • University degree is required, preferably in a Marketing/business-related course
  • At least 3 to 5 years of brand management experience in FMCG or large multinational companies.
  • Project management experience is a must
  • Experienced in new product development and introduction, insight, project management, and brand positioning/communications development. 
  • Proven team player and an effective communicator
  • Adept at data analysis and creative problem-solving. Able to handle multiple and complex projects.
  • Fluent in spoken and written English
  • Proficient in Windows application
  • Familiarity with Nielsen Answers is a plus. 



  • Work in JTI Philippines Headquarters Taguig
  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance
  • Receive bonuses and cash allowances such as meal and transport allowance
  • Have access to over 200 company training
  • Well-being programs for employees
  • Opportunities for your career growth
  • Recreational facilities in the office - Videoke, billiard and table tennis
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.
  • We will make sure every candidate will receive a reply within 2 weeks after the application deadline.


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